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Herb Chambers MPG Herb Chambers
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- Categories: Electric Cars, Featured, Nissan
- Will Electric Vehicles Be the Next 'It' Cars? Nissan is banking on electric vehicles as the next big thing in alternative fuels. By Hannah Elliott Array Nissan Cube EV Nissan Cube EV Although the Japanese automaker does plan to embrace hybrid technology, it's banking on plug-in electric vehicles as the next big thing. Nissan recently announced it will introduce an affordable, all-electric vehicle by 2010 that will roll out globally by 2012. Its success depends largely on battery technology still under development, as well as convincing consumers that most of their daily driving needs can be met by small electric vehicles that can't drive as far or as fast as gas-powered cars. MORE AT FORBES AUTOS "It is a risky move for them. On a scale of one to 10, I'd say it's an eight," says Art Spinella, president of CNW Marketing Research in Bandon, Ore. Nissan's current lack of hybrid models — it has but one, the Altima Hybrid, sold in only eight states — has put the company behind other automakers in the race to develop alternative-fuel technology. But if its gamble pays off, the company could leapfrog its competitors. "It really is a good time to do it," Spinella says. "It's high on consumer interest lists. Now ...
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