GoMichigan.com is an economic development organization, based in Michigan

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Michigan's Great Southwest - Into The Business Of Life

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Some of you might wonder how we came up with our unique "community description": Michigan's Great Southwest, as well as its companion "branding statement": into the business of life. Well as it turns out, there is a history (and a very thorough rationale) behind our choices, beyond all of the obvious reasons why we are great.

Michigan's Great Southwest is part of an image-building and branding campaign that promotes our area's unique character, products, and services on a global basis. It was developed in direct response to industry requests - in fact, the largest employers in our region - and documented market-development opportunities.

This campaign is open for use and participation to all businesses, organizations, institutions, and individuals interested in the promotion of our region. Corollary marketing pieces are available, as well. Michigan's Great Southwest: into the business of life, are service-marked. For more information about this campaign, the marketing pieces, or usage and guidelines as to how to incorporate the logo into your own materials, please call Cornerstone Alliance, (269) 925-6100. They will be more than happy to provide the information.