FullScreenPictures.com
Title
Javier Prato Press Release
Description
NBA legend Magic Johnson joined Lincoln in presenting Define Lincoln Luxury, a unique contest designed to encourage independent filmmaking. The winner was selected on July 5, and was announced at the ABFF (American Black Film Festival) Award Brunch on Sunday July 23rd, 2006. A panel of industry experts both in film and advertising community determined the winning commercial.
The Grand Prize winner had the choice to receive a 2-year lease on a 2006 Lincoln Zephyr or $10,000 in cash. Javier Prato chose to take home the Lincoln Zephyr.
Backstage at the Awards Brunch at the recent American Black Film Festival in Miami, Marc Perry (right) multicultural marketing manager Lincoln joined NBA legend Magic Johnson (left), and filmmaker Javier Prato (center) in showing the keys to Prato’s new 2006 Lincoln Zephyr. Prato was the Grand Prize winner of the “Define Lincoln Luxury” contest introduced to the Festival this year, to encourage aspiring filmmakers to showcase their talent by producing an original commercial.
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