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By the mid 20th century, there were thousands of cookery and recipe books available. The next revolution came with the introduction of the TV cooks. The first TV cook in England was Fanny Craddock who had her show on the BBC, later followed by chefs such as Graham Kerr. These TV cookery programs brought the recipes of these cooks to a new audience who were keen to try out new ways of cooking. In the early days, the recipes were available by post from the BBC and later with the introduction of the CEEFAX text on screen system, they became available on the television.
Recipes - for the most part - missed the Web 2.0 innovation spurt, possibly a lingering effect from early food web failures such as Webvan. By 2010, with a renewed sense of innovation and optimism in the technology world, there were a new crop of recipe sites that were using semantic, social, and communal principles to advance the category online.
