EtRetailBiz.com
Title
Retail Biz
Description
Liberalization of the economy in the nineties and the entry of large players in the retail business have brought the retail industry into spotlight. Big players and national retail chains are changing the rules of the game, in spite of their meager share in the overall retail trade. Organized retailing though still in an embryonic stage has huge growth potential.
In organized retailing, the retailer is no longer just a last mile distributor. He is an important source of information related to customer behavior and also gives the customer a memorable shopping experience. Experiential marketing is becoming the paradigm of organized retailing and this has further raised the significance of the retailer in the business value chain.
The aim of the Retail Biz magazine is to act as an interface for the different communities within the industry, helping companies do business by providing trade leads for buying / selling, and partnership opportunities. What we want to give to our readers is not just information on the industry but also analysis of retailing strategies that are likely to succeed in the Indian retail environment.
