drvkuMar.com
About drvkuMar.com
Dr. V Kumar, or VK as he is more popularly known in academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University. Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide.
