DirectMarketingMag.com
Title
Direct Marketing Magazine - Online Magazine For Direct Marketers
Description
Published monthly by Hoke Communications, Inc., Direct Marketing magazine has provided in-depth coverage of the industry since 1938. Founded by direct marketing legend and DMA Hall of Fame member Henry Reed Hoke (1894-1970), the magazine was originally called The Reporter of Direct Mail Advertising. In 1968, the magazine assumed the name Direct Marketing to recognize the total activity of marketers employing all media to acquire, identify, target and track customers and prospects. Currently, Direct Marketing is the only paid-circulation DM trade publication in the U.S.
Each month, Direct Marketing provides in-depth analysis, detailed case studies, expert columnists, "how-to" articles, company profiles, guest commentaries as well as breaking industry news and research. Providing detailed, entertaining and highly developed feature articles, our contributing writers are among the most respected catalogers, consultants, copywriters, ad agency execs and direct marketing professionals in the industry.
Areas of coverage include: direct mail; catalog marketing; copywriting; database marketing; telemarketing; direct response advertising; creative; market research; business-to-business marketing; list industry issues; lead generation; retail direct marketing, global marketing; customer relationship management (CRM); financial services; Internet & e-mail marketing; legislative & regulatory issues; infomercials, direct response TV & radio; information technology (IT); tradeshow and events marketing; interactive TV, publishing, printing; postal & privacy issues, business security; and industry conference & club news.
