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Just finished reading an article about how movie house concession vendors are hard hit from the slump in attendance over the past few years. And if my movie going habits are anything like the rest of the country's, then I could understand why attendance is poor. Though I may have delusions to the contrary, I am distressingly average when it comes to taste... no scratch that ... preferences in movies and music. And there's part of the problem. A few weeks ago there was a sale at a large video rental chain. Pre-owned movies were available at 3 for $20. Sounded like a great deal. So, with $20 in hand (or pocket, actually) I went browsing the aisles. And I browsed. And browsed. I could not find three movies that had any particular appeal to me. I ended up filling the quota but after watching them, it seemed like $20 wasted. Imagine if I'd gone to the theatre and spent three hours and $30 instead?
Of course the argument is that it's not only the movie, but the movie going experience. You get to hang out with your friends, relax, maybe enjoy a coffee after the movie. This would be true except for the (literally) screaming kids (i.e., under 30 year olds), stale popcorn, and uncomfortable seating at my last experience. For the record, it was for "Serenity", a movie which I later purchased on DVD.
What's the solution? Maybe the first step is in recognizing the problem. It's not piracy. It's not competition from video games or the cost of tickets. The movies are just so thoroughly *boring* that no one wants to bother. And I don't mean that they lack guns or lasers or special effects. They lack story, lack memorable characters. I get the distinct impression that the movie was sold to some Hollywood producer based on a single sentence.
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