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PARADISE WEST RECORDS...AZ's New Indie Christian Record Label

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Why We Do This. We believe that music is an amazingly powerful medium with the tremendous ability to influence lives. Music permeates the world around us, reaching people right where they are. Music can stir emotions in the heart, and it can provoke thoughts in the mind. Because of these things, we believe music has enormous untapped potential to reach the lost. At the same time, we believe music has been underutilized as a tool for encouraging the saved. It is thus our mission to make as much Christian-based music available to the listening world as we can.

PWR exists as a result of its founder’s love of music and desire to help and serve others through sharing resources he has been blessed with. As an established corporate attorney with a consumer marketing background, strong computer and graphics skills and some great equipment he had collected as a musician himself, he realized he had all the makings to help launch others with fewer resources (and more talent!). Paradise West Records is one small way that its founder hopes to fulfill a calling to help fellow Christian musicians share the good news with the lost and to create music that encourages the saved.

Our Standards & Criteria. While we would love to be able to help everyone, there is a practical limit to the number of artists we can assist at any given time. The following are the standards and criteria we use when considering establishing our relationships: First and foremost, we like to see professional quality talent--at the performance level, the writing level and the overall communication level. Second, we have a general preference to assist those with original material, although we will consider exceptional cover artists. Finally, our preferred musical styles, in order, are alternative/rock/punk, rap/hip-hop/R&B, dancehall, new country, reggae, pop, metal, and reggaeton (sorry, we are not fond of jazz, new age, big band, non-vocal stuff, etc.).