CrMassociatIon.org
Title
Customer Relationship Management Association
Description
Customer Relationship Management (CRM) is now part of the mainstream. Customer strategy is “ordinary” and something that is a day-to-day concern for all enterprises, large or small. The business universe has shifted its focus from the company at its center to the customer at its hub.
As a result, the CRM industry has matured. More than ever, firms that do nothing but work involving the analysis and enrichment of customers abound. CRM as an industry has not just practitioners, but vendors, integrators, management consultants, boutique specialists, evangelists, analysts, pundits, bloggers, authors and even detractors!
As the industry has matured, so has the customer – not just the industry’s customer but the customer that CRM was created to support. The customer experience, formerly an art and a gut check, is now a cutting edge science that is necessary for business growth and differentiation in an era where customers are fully empowered and highly volatile.
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