CopyWritingBasics101.com
About CopyWritingBasics101.com
As a writer, you may feel that your copy is the best in the business. Your headlines pop, your bullet points rock, and overall, you an write an excellent sales letter. Copywriting is a business based on emotion, but not YOUR emotion. Instead, your copy needs to appeal to the consumer. It doesn’t matter if you think your headline is the greatest thing to hit the internet if it doesn’t convert. And thus, split testing becomes a priority. Split testing is based on science and logic.
