CiAdvertising.org
Title
The Center for Interactive Advertising (ciAd)
Description
Professor and Everett D. Collier Centennial Chair in Communication. Ph.D., University of Illinois at Urbana-Champaign (Communications); M.S., University of Illinois at Urbana-Champaign (Advertising); B.S., Ferris State College (Marketing). Before joining the Department of Advertising, Dr. Leckenby was Professor of Advertising at the University of Illinois at Urbana-Champaign. His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby's publications include one book and articles that have appeared in Journal of Advertising, Journal of Consumer Affairs, Journal of Broadcasting, Journalism Quarterly, Journal of Marketing Research, Current Issues and Research in Advertising, and Journal of Advertising Research, among others. Dr. Leckenby was Chair of the Department of Advertising from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation, and as President of the American Academy of Advertising.
Doctoral Student, Advertising; M.A. University of Texas at Austin(Advertising); M.S. Ewha Womans University(Statistics); B.S., Ewha Womans University(Statistics). Her research interests are in the effect of new media technologies on advertising, Internet media models, and marketing models.
Doctoral Student, Advertising; M.A. University of Florida (Mass Communication); B.A., Korea University (Journalism and Mass Communication). His major research interests include interactive advertising management, and effect of new communication technologies on advertising.
Contact
- CenerforInteractive Advertising
-
- Austin TX
- United States 78712
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- +1.5124711101
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