CapetownEvents.co.za
Title
Cape Town events | what’s on | Western Cape
Description
Cape Town Routes Unlimited (CTRU) is the tourism marketing body for Cape Town and the Western Cape. Created in April 2004, the CTRU is the amalgamation of Cape Town Tourism and the Western Cape Tourism Board. The strategy of the CTRU is to further develop the tourism infrastructure to ensure tourists enjoy their visit to Cape Town and the Western Cape.
CTRU has created a brand for Cape Town and the Western Cape as a year-round holiday destination which has world-class urban and rural offerings. It is now actively marketing this brand to grow tourism in the area. In addition, the body provides strategic direction and marketing support to the province’s tourism industry.
CTRU has five focus areas - leisure tourism, events, conferencing and incentives, visitor services and product development. Under the leadership of Chief Executive Officer, Nokhuthula Dube, the organisation is building on a brand which has already seen Cape Town become the number one long-haul destination in the world.
