CafeDirect.co.uk sells coffee and tea direct from the growers in the association
Title
Cafedirect - Fairtrade Tea, Fairtrade Coffee and Fairtrade Drinking Chocolate
Description
Cafédirect is the UK's largest Fairtrade hot drinks company. Our brands, Cafédirect, 5065, Teadirect and Cocodirect are sold through most of the major supermarkets. We buy from 33 producer organisations in 11 countries, ensuring that over a quarter of a million growers receive a decent income from this trade.
We are proud to be working with growers who have the expertise to provide the exceptional quality we require. This ensures that you enjoy the finest selection of coffees, teas and chocolate drinks. And as part of our Gold Standard Fairtrade policy, we guarantee in return a fair price for the growers' crops.
We also put 86% of our operating profits (£574,000 in 2004/05) back into tailor-made Producer Partnership Programme (PPP) initiatives to support a wide range of activities, including market information, management training and any other elements required to grow their business. This investment was in addition to the Fairtrade premiums which we paid to growers over and above the market price.
Languages
English
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