BiodiversityProject.org
Title
Biodiversity Project - home
Description
The Biodiversity Project's mission is to advocate for biodiversity by designing and implementing innovative communication strategies that build and motivate a broad constituency to protect biodiversity.
As humans, we all have a relationship with nature and we want a healthy Earth that can sustain us now and in the future. But most Americans' connections to nature have been overshadowed by the complexity and demands of our busy lives. This disconnection means we often fail to see how we're damaging our own life support systems. We know that we share responsibility for protecting the future of this planet, that is our home, but often we don't know what to do, or we feel powerless to really make a difference.
The Biodiversity Project reaches out to Americans in ways that help them understand the connections between nature and their daily lives. We link people to actions they can take to make a difference. When people make choices that are consistent with their concern about the natural world and the future, they help to secure a better future for themselves, their communities and the environment.
