BergAmi.net
Title
- BERGAMI photographer - advertising - fineart - mixed-media - workshop ::
Description
AC&R, Angotti Thomas Hedge, BGW, Carmi&Ubertis, Leo Burnet, Chapman, Chiat-Day, DCA, FCB NY, Geer Dubois, Ketchum, Lintas NY, Ogilvy&Mather, Publicis, Rumrill/Hoyt, Saatchi&Saatchi, SMCS, Young&Rubicam, J.Walter Thompson, TWBA.
AT&T, American Express, Bailey, Bloomingdale's, Calvin Klein, Champion, Chemical Bank, Dainese, Family Circle, Ferrero, Frangelico, Hennessy, Jean Patou, Kodak, YSL, Lancome, Lipton, Liz Claiborne, Melitta, Neutrogena, Nikko Hotel, Oscar de la Renta, Perry Ellis, Polaroid, Saeco, Silhouette, Sony, Swatch, United Negro Fund, Winston.
Within my professional career, I always connect my commercial work with the work generated by my personal fine art efforts. Any professional photographer knows how difficult, although not impossible, that is to achieve. I remember the beginning of the '90 in New York City and a number of photographers... Charles Purvis, Grant Petersen, Hans Neleman, Karl Stoecker and myself. We were all well respected pros and, although we certainly weren't household names, I can assure you that we changed the interpretation and perception of still life photography onward into the future. How? All of us, even with our great differences in content and technical expression, introduced personal interpretations to our commercial still-life assignments during the same time period. And the outcome of the produced work created a different, fresh approach to the old school of photography know then as "table top photography"... it was an approach that hadn't been seen or accepted in commercial work before. In photography, many things have and will change in the years to come... But the strongest contribution I make to my client base is the commitment I made back then; I seek out and deliver personal images of beauty and relevance suited to their photographic needs. This does not change.
Languages
English
