Bandai was founded in 1950 by the late Naoharu Yamashina under the name of Bandai-ya. The Japanese pronunciation of the phrase is Bandai fueki, meaning "eternally unchanging". Founder Yamashina felt this phrase expressed his wish that Bandai be a company which, in his words, makes toys that please people of all generations, irrespective of the times, a firm that will develop and grow for ever and ever. Bandai UK Ltd is a subsidiary of the third largest toy company in the world, Bandai Co. Ltd.

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