AndrewsbLogParadise.blogspot.com
About AndrewsbLogParadise.blogspot.com
Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning they’ll have the ubiquitous branding in no time. It will be game, set, match – if it isn’t already.
