AnalyticsSoup.com
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Web Analytics Soup - Web Analytics Discussions - Craig Geis
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Excerpted from the website:
- In most cases, the “add to cart” page should not be set up as the first step of the checkout process. A shopper adding one item to their cart is not an indicator that they are ready to check out. Depending on the client, customers may add several unique items to their cart before taking the next step in the checkout process. Think about it…in order to shop for additional items, a shopper would have to exit the “add to cart” page.
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