Adva.us is Mobile fan club for musicians
Title
adva.us
Description
Excerpted from the website description:
- adva.us
Adva Mobile is a new Mobile+Media startup. We enable music artists to create and grow their community of fans on their mobile phones, creating a new valuable experience to the fans and new meaningful and revenue-driving relationships with the fans. We enable advertisers to reach lucrative audiences in a highly targetted fashion.
Adva Mobile started in 2008 as a result of significant changes in the mobile and music industries, which we observed:
- The music Industry is changing
- The Indie and unsigned music artist segment is growing
Evolution in technology enables a growing number of indie artists to record and master music in a cost-efficient fashion, resulting in more artists and more music - The music business is re-inventing itself
Another evolution in technology drove adoption of digital content sharing amongst users, which degrades revenues from digital music sales. It seems that the audience for Indie artists is even more savvy and sensitive to financial expenses and therefore is more likely to turn to file sharing networks, seeking their favorite music . Traditional direct music sales revenues are fading, and new ones need to be found - Fans are as passionate as ever about their favorite bands
With the availability of accessible media, media playing devices and social networks promoting music, the music fan is ever more active about following their favorite bands and discovering new ones. They may not spend money on recorded music directly, but they will spend on getting "closer" to their bands: live show tickets, merchandise etc. Fans, as bands, appreciate the relationship that comes with the music
- The Indie and unsigned music artist segment is growing
- Mobile Entertainment is here
A mobile phone is no longer a communication-only device: it's an entertainment, productivity, informational and oh...communication device. It is a device that is highly personal and delivers immediate satisfaction to the subscriber. It provides means to understand the subscriber's preferences and profile, and deliver them relevant content and offerings that suites their needs and tastes, right when they want, or need it - Advertisers are after effective access to specific audiences
There are numerous examples of advertising and sponsorships related to music. Advertisers are not only after reaching more 'eyeballs': they want to higher the response by presenting ads in a targetted fashion. Mobile provides them exactly that: the mobile phone can provide indicators of the fan's context that top the information that is available from browsing the web via a PC: Time, Location, user profile and more. The result is that advertising budgets can fuel valueable offerings to music fans, and fans are inclined to enjoy a "sponsored" valuable service. Advertisers fuel Adva Mobile's service.
That's what Adva Mobile's service is about:
- We power music artists to communicate with their fans, increase their loyalty and drive more revenues through the mobile channel
- We provide a valuable experience to the fans
- And we enable advertisers effective access to targetted audience
“Forget product – sell relationships!” – Andrew Dubber, New Music Strategies
Additional Information
Email
For general inquiries, 
For technical questions, 
If you want help using our system, see the Help page -
http://www.advamobile.com/Help.aspx
Mobile
Our shortcode is GETME – 43863
You may text help, privacy, stop, terms, or info to 43863 (GETME) from your mobile phone for assistance.
Mailing Address
Adva Mobile Corporation, Box 5095, Wayland, MA 01778
Related Domains
External Links
- Alexa: Adva.us
- WHOIS for Adva.us
