Work in Public, make your work visible online as much as possible. Don't hide your activities unnecessarily behind the scenes and forgo the benefit of one of the most efficient forms of Public Relations. Transparency breeds trust and hope.
Of course not all activities are appropriate for that. But e.g. artists, musicians, writers, software-developers, lecturers, administrators, Web2.0 aware domain registrars as well as their clients may benefit a lot when they WorkLikeAHoofsmith, (g)