Learn/Redirect-Alternative-Domains-for-More-Traffic
Revision as of 00:42, 2 February 2011 by Aliza Earnshaw (talk | contribs)
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You've built an easy-to-navigate website. You've got great, informative content, complete with the keywords that matter for your business. What more can you do to direct the right visitors to your website?
One strategy that can make sense is acquiring one or more domain names related to the domain where your site lives, and then redirecting those domains to your actual site. This can help you capture visitors who:
- Mistype your site's name
- Search for your site or others like it with a specific term
- Can't remember the exact name of your site, but can remember a closely associated term
Below are a few examples of the types of domain redirects that can make sense for a business owner.
Contents
Typo Domains
Some domains are really easy to mistype. That's not always a problem for someone using Google, which offers a suggestions for alternatives to what was typed. But lots of people type the domain name they're looking for into their browser's navigation bar, bypassing search altogether. And don't forget that while Google is the search giant, one in three searches is made on other search engines.
That's why it can make sense to buy domain names that represent common mistypes of your website's domain name, and redirect them to your site. Doing this can help you capture the visitors who might otherwise fail to arrive at your site.
A few examples:
- Amozon.com redirects to Amazon.com
- Azappos.com and Ezappos.com both redirect to Zappos.com
- TimeMagain.com and TimeMagazin.com both redirect to Time.com.
Logical Variants of Your Domain Name
- Both NYT.com and NewYorkTimes.com redirect to NYTimes.com. In fact, 37 different domains redirect to NYTimes.com.
- PortlandState.org redirects to PDX.edu, the site of Portland State University.