Difference between revisions of "Learn/Quick-SEO-Fixes-for-Internal-Links"
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| − | Watch out - your link juice could be leaking. Links to pages for discontinued products, expired promotions or years-old press releases could be | + | Watch out - your link juice could be leaking. Links to pages for discontinued products, expired promotions or years-old press releases could be wasted on these obscure pages, depriving you of the [[Website-Visibility-Report|higher profile]] these links could lend your site. |
| − | Not sure what we mean by [[Glossary/Link juice|link juice]]? It's the value that a web page gets when other websites link to it. Search engines understand that when people take the trouble to link to a web page, that can | + | Not sure what we mean by [[Glossary/Link juice|link juice]]? It's the value that a web page gets when other websites link to it. Search engines understand that when people take the trouble to link to a web page, that can indicate the page offers valuable information. That's why a web page that has [[Glossary/Inbound-link|inbound links]] from reputable websites can [[Website-Visibility-Report|rank higher in search results]]. |
| − | + | Good inbound links to older, seldom-viewed pages on your site aren't doing you as much good as they could. Below you'll find seven ways to cork the leak by managing links between pages within your site - called [[Glossary/Internal-link|internal links]]. | |
| − | + | '''1. Newsletter Archives''' | |
| + | (Even if you don't have any, there's value for you at the end of this section.) | ||
Revision as of 00:06, 2 March 2011
By [[User:|]] on
Watch out - your link juice could be leaking. Links to pages for discontinued products, expired promotions or years-old press releases could be wasted on these obscure pages, depriving you of the higher profile these links could lend your site.
Not sure what we mean by link juice? It's the value that a web page gets when other websites link to it. Search engines understand that when people take the trouble to link to a web page, that can indicate the page offers valuable information. That's why a web page that has inbound links from reputable websites can rank higher in search results.
Good inbound links to older, seldom-viewed pages on your site aren't doing you as much good as they could. Below you'll find seven ways to cork the leak by managing links between pages within your site - called internal links.
1. Newsletter Archives (Even if you don't have any, there's value for you at the end of this section.)