Difference between revisions of "Learn/Crash-Course-in-Google-Analytics"

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| ListKeepr = KristinaWeis
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| Writer        = KristinaWeis
| Name = Kristina Weis
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| Name         = Kristina Weis
| Image = Image:KristinaMongoose.png
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| Header       = Crash%20course%20in%20Google%20Analytics
| Header = Crash%20course%20in%20Google%20Analytics
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| Subhead       = Who's on your site and what are they doing?
| Subhead = Who's on your site and what are they doing?
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| Bitly         = http://bit.ly/UsingGoogleAnalytics
| Bitly = http://bit.ly/NotSure
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| Date          = July 13, 2010
 
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==Who's on your site and what are they doing?==
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{{SiteReportMedRecAd}}Google Analytics is a free web analytics tool that gives you data on your website's traffic, visitors, and how people use your website. You can use Google Analytics to see how many visitors come to your site every day, how long people stay on your site, where visitors are coming from, and much more.
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As you make changes to your site, you can also track how these numbers change. That information can help you decide how to improve your site.
  
Google Analytics is a free web analytics tool. With Google Analytics you can see where you website stands for several key metrics, like traffic (number of visitors), how long people stay on your site, and where your visitors are coming from. You can see how these numbers and graphs change as you make changes on your site, and this can help inform future improvements to your site.
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==Getting Started with Google Analytics==
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# If you already have a Google Account, you can [http://www.google.com/analytics/sign_up.html sign in to Google Analytics]. If you don't have a Google Account, you need to [http://www.google.com/accounts/NewAccount?service=analytics create one].
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# Placing a piece of JavaScript code on your website is the next step in setting up Google Analytics, and it's the only step that requires any kind of technical expertise. Google [http://code.google.com/intl/en/apis/analytics/docs/tracking/asyncTracking.html provides the necessary code snippet and instructions], as well as an [http://analytics.blogspot.com/2009/03/back-to-basics-install-your-tracking.html alternative set of instructions] for less technical folk. If the code installation instructions seem daunting, you can hand the process over to a friend with website design experience.
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# Once the code is installed, go to [http://Google.com/Analytics Google Analytics] and log in with your Google Account from Step 1. Note that you won't have much data to look at until the code has been on your site for at least 24 hours.
  
==How to get started with Google Analytics==
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==So I've Got Analytics: Now what?==
#If you already have a Google Account, you can [http://www.google.com/analytics/sign_up.html sign in to Google Analytics]. If you don't have a Google Account, you need to [http://www.google.com/accounts/NewAccount?service=analytics create one].
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#Placing a piece of code on your website is the next step in setting up Google Analytics, and this is the only one that requires a technical hand in your site. This piece of Javascript code is what does the tracking on your website. You can find the [http://code.google.com/intl/en/apis/analytics/docs/tracking/asyncTracking.html necessary code snippet and Google's instructions here] ([http://analytics.blogspot.com/2009/03/back-to-basics-install-your-tracking.html alternative instructions from Google here]). If need be, this is something that any web design person can do for you pretty easily.
 
#To log in to Google Analytics, go to Google.com/Analytics and login with your Google Account from step #1.
 
 
 
==Now what?==
 
 
<div style="float:right; margin-left:1em;"><YouTube>3KK7i084W2w</YouTube></div>
 
<div style="float:right; margin-left:1em;"><YouTube>3KK7i084W2w</YouTube></div>
  
Once you're logged in to your site's Google Analytics, most of the useful and straight-forward things are in the top left navigation box: like "Visitors", "Traffic Sources", and "Content".
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Once you're logged in to Google Analytics for your website, you'll find most of the useful and straightforward features in the top left navigation box: Visitors, Traffic Sources and Content.
  
 
To give you a taste:
 
To give you a taste:
* Under "Content" you can learn which pages on your website get the most visitors in a given period of time, or which ones people don't stay on as long.
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* In '''Content''', you can learn which pages on your website get the most visitors in a given period of time. You can also learn which pages get the fewest visitors, or visitors who don't stay very long. This can help you decide which pages you need to improve. One of my favorite sections is Content Drilldown, which lets you look at data for only and all of your content in a subfolder (like example.com/blog).
* Under "Traffic Sources" you can see which incoming links to your site are sending you the most traffic and what percentage of your visitors are coming from search engines.
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* Under '''Traffic Sources''', you can see which web locations that link to your website (called "incoming links") are sending the most visitors to your site. You can also see the percentage of traffic coming from search engines. This can tell you if your search engine optimization efforts or link-building campaign are working.
* Under "Visitors" you can find out which web browsers your visitors are using most and which countries they are in.
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* Under '''Visitors''', you can find out which web browsers your visitors are using. That can remind you to test your website in the most important browsers. You can also see where your site visitors are located, which can help you decide whether you need to translate your website into another language, or otherwise adapt it for another location and culture.
 
 
Tip: When you're looking at graphs, remember that you can change the length of time displayed to make it shorter, or to go back in time as far as you had the Google Analytics code on your site.
 
 
 
These are the simpler things that can be found on Google Analytics, but there are also more sophisticated metrics that you can look for and define.
 
  
==Can I do more?==
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Tip: When you're looking at graphs, remember that you can change the length of time for which data is displayed. You can ask for a week, a month, or go right back to when you first installed the Google Analytics code on your site.
One more robust feature is "Goals", where you can tracks specific metrics for things that really matter to your business -- like getting more visitors to your "thanks for your order" or "registration complete" page, for example.
 
  
Google Analytics currently has a feature that is in beta, called "Intelligence Reports". Here you can set up alerts (that can be emailed to you) when a metric of your choice changes in a way that you set. One useful alert could be for anytime your number of visitors drops by more than 50%. This could alert you of a problem like your website or host being down, or your advertising campaign being turned off.
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These are the simpler things you can find on Google Analytics, but there are also more sophisticated metrics that you can view.
  
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==What Else Can I Do with Analytics?==
 
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One robust feature is Goals, where you can track metrics for things that matter most for your business. This could include tracking how many visitors get to the order completion page, or how many complete the account creation process. Goals also allows you to define the path you want visitors to take to get to your goals.
  
If you have the time and desire to poke around, there are many things that you can learn about your website in Google Analytics. With any luck, some of this information can help inform decisions about the design of your website, your next product or marketing campaign, and let you things that did and didn't work.
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Google Analytics has a new feature called Intelligence. Now in its early, or "beta" stage, Intelligence allows you to set up alerts that you and other members of your team can receive in your email for any time a specific metric changes. You might want to receive an alert, for example, any time the number of visitors to your site drops by more than 50 percent. An alert like this would let you know quickly that there's a problem with your website, your web hosting partner, or possibly your advertising campaign.
  
Just remember to use the information that you learn, and don't let it be a waste of time.
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If you have the time and desire to poke around, you can learn a lot about your website in Google Analytics. This information can help inform decisions about the design of your website, your next product or marketing campaign, and let you know which tactics worked - and which didn't.
  
''Need more help? See [http://www.google.com/support/googleanalytics/ Google Analytics Help].''
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''Need more help? See [http://www.google.com/support/googleanalytics/ Google Analytics Help] and the [http://analytics.blogspot.com Google Analytics blog].''
 
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{{LearnBottomBio
 
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| Writer        = KristinaWeis
<big>'''See the post about this list on the [http://blog.aboutus.org/ AboutUs weblog].'''
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| Name          = Kristina Weis
 
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| Image        = Image:KristinaBluesFest.png
'''See [[Learn|more articles]] like this one.'''
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| AuthorWebsite = AboutUs.org
</big>
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| ShortBio      = Kristina is a community manager for [[AboutUs.org]] who talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small>
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}}

Latest revision as of 03:26, 12 November 2013

By [[User:|]] on

Who's on your site and what are they doing?


Google Analytics is a free web analytics tool that gives you data on your website's traffic, visitors, and how people use your website. You can use Google Analytics to see how many visitors come to your site every day, how long people stay on your site, where visitors are coming from, and much more.
As you make changes to your site, you can also track how these numbers change. That information can help you decide how to improve your site.

Getting Started with Google Analytics


  1. If you already have a Google Account, you can sign in to Google Analytics. If you don't have a Google Account, you need to create one.
  2. Placing a piece of JavaScript code on your website is the next step in setting up Google Analytics, and it's the only step that requires any kind of technical expertise. Google provides the necessary code snippet and instructions, as well as an alternative set of instructions for less technical folk. If the code installation instructions seem daunting, you can hand the process over to a friend with website design experience.
  3. Once the code is installed, go to Google Analytics and log in with your Google Account from Step 1. Note that you won't have much data to look at until the code has been on your site for at least 24 hours.

So I've Got Analytics: Now what?


Once you're logged in to Google Analytics for your website, you'll find most of the useful and straightforward features in the top left navigation box: Visitors, Traffic Sources and Content.

To give you a taste:

  • In Content, you can learn which pages on your website get the most visitors in a given period of time. You can also learn which pages get the fewest visitors, or visitors who don't stay very long. This can help you decide which pages you need to improve. One of my favorite sections is Content Drilldown, which lets you look at data for only and all of your content in a subfolder (like example.com/blog).
  • Under Traffic Sources, you can see which web locations that link to your website (called "incoming links") are sending the most visitors to your site. You can also see the percentage of traffic coming from search engines. This can tell you if your search engine optimization efforts or link-building campaign are working.
  • Under Visitors, you can find out which web browsers your visitors are using. That can remind you to test your website in the most important browsers. You can also see where your site visitors are located, which can help you decide whether you need to translate your website into another language, or otherwise adapt it for another location and culture.

Tip: When you're looking at graphs, remember that you can change the length of time for which data is displayed. You can ask for a week, a month, or go right back to when you first installed the Google Analytics code on your site.

These are the simpler things you can find on Google Analytics, but there are also more sophisticated metrics that you can view.

What Else Can I Do with Analytics?


One robust feature is Goals, where you can track metrics for things that matter most for your business. This could include tracking how many visitors get to the order completion page, or how many complete the account creation process. Goals also allows you to define the path you want visitors to take to get to your goals.

Google Analytics has a new feature called Intelligence. Now in its early, or "beta" stage, Intelligence allows you to set up alerts that you and other members of your team can receive in your email for any time a specific metric changes. You might want to receive an alert, for example, any time the number of visitors to your site drops by more than 50 percent. An alert like this would let you know quickly that there's a problem with your website, your web hosting partner, or possibly your advertising campaign.

If you have the time and desire to poke around, you can learn a lot about your website in Google Analytics. This information can help inform decisions about the design of your website, your next product or marketing campaign, and let you know which tactics worked - and which didn't.

Need more help? See Google Analytics Help and the Google Analytics blog.


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