Difference between revisions of "Learn/Build-Links-and-Visibility-with-Press-Releases"
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| Name = Nick Herinckx | | Name = Nick Herinckx | ||
| Header = Build%20Links%and%20Visibility%20with%20Press%20Releases | | Header = Build%20Links%and%20Visibility%20with%20Press%20Releases | ||
| − | | Subhead = Optimize press releases for better search | + | | Subhead = Optimize press releases for better search rankings |
| Bitly = http://bit.ly/PRoptimization | | Bitly = http://bit.ly/PRoptimization | ||
| Image = Image:NickHerinckxPortrait.png | | Image = Image:NickHerinckxPortrait.png | ||
Revision as of 18:10, 2 November 2010
By Nick Herinckx on November 2, 2010
Nick Herinckx is currently an account executive at Anvil Media, an internet marketing agency in Portland, Oregon. Nick manages international online marketing programs for large companies like Borders and Trend Micro, and writes for industry publications such as Search Marketing Insider and Reputation Watch.
Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story.
Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
You need to include two main components in your press releases to optimize them:
- Keywords that are relevant to your company and commonly used by people searching for what you sell.
- Links to pages on your website that are relevant to the story you’re telling. Build these links on keyword-rich linking text – also called “anchor text” – for best results.
Before you start optimizing your press release, you’ll want to make sure your website itself makes good use of keywords, or your efforts won’t yield much benefit. Check the Online Visibility Audit on your site’s AboutUs page to see which keywords search engines are finding on your site. You can also use the audit to see which words search engines are finding on your competitors’ sites.