Difference between revisions of "Learn/Boost-SEO-with-Social-Media"
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| Header = Boost%20SEO%20with%20Social%20Media | | Header = Boost%20SEO%20with%20Social%20Media | ||
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| − | | Bitly = http:// | + | | Bitly = http://www.aboutus.com/boost-seo-with-social-media/ |
| Date = November 8, 2011 | | Date = November 8, 2011 | ||
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| − | Marketers at small companies often ask how they can get their websites to show up higher in search results. They're not sure where to start, and their budgets don't allow them to explore every search engine optimization (SEO) strategy, nor spend heavily on pay-per-click advertising. | + | Marketers at small companies often ask how they can get their websites to show up higher in search results. They're not sure where to start, and their budgets don't allow them to explore every search engine optimization (SEO) strategy, nor spend heavily on pay-per-click advertising. ''[http://www.aboutus.com/boost-seo-with-social-media/ ... read more]'' |
| − | If you don't want to read all the following material about how social helps SEO, just skip to the [http://www.aboutus.org/Learn/Boost-SEO-with-Social-Media#Practical_Tips_for_Building_SEO_in_Social_Media practical tips section] below. | + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/boost-seo-with-social-media/ www.AboutUs.com/boost-seo-with-social-media/].''</big> |
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| + | <!--If you don't want to read all the following material about how social helps SEO, just skip to the [http://www.aboutus.org/Learn/Boost-SEO-with-Social-Media#Practical_Tips_for_Building_SEO_in_Social_Media practical tips section] below. | ||
== Social Media: The Poor Man's SEO == | == Social Media: The Poor Man's SEO == | ||
---- | ---- | ||
| − | + | Getting noticed by people ''and'' search engines for little to no money is where social media platforms like Twitter, LinkedIn and Facebook come in. Just a few years ago, no one thought these sites - and others like Stumbleupon - made any difference to a website's rankings in search results. Sure, it was a good idea to have people noticing you on social media sites, but no one thought that being mentioned there would help SEO. | |
| + | |||
| + | Some examples of social "mentions": | ||
| + | |||
| + | * A Twitter post - or "tweet" - that names your company and/or links to your site | ||
| + | * A Facebook status update that mentions your company and/or links to your site | ||
| + | * A comment on a post you make on your company's Facebook page | ||
| + | * A recommendation posted on your LinkedIn profile | ||
| + | * A comment you share with a LinkedIn group | ||
| + | * Your answer to a question in Quora or other Q&A sites | ||
| + | * A share of your blog post in StumbleUpon | ||
| − | + | Search engines began using social mentions to help them | |
| + | rank websites in 2010. In 2011, respected search marketing professionals spent a lot of time analyzing the impact of social media activity on search engine rankings. Many have concluded that consistent mentions on the social Web - and plenty of them - really can get your site to rank higher in search results. | ||
Here's the best part: It's easier and less costly for a small business owner to harness the SEO value of social media than to overhaul his or her site for SEO. Most business owners and small-business marketers aren't SEO experts, and often don't have the budgets to hire an SEO firm. But marketers ''are'' often very social people, and comfortable making connections with others who can help their business grow. Extending that behavior and mindset to places like Twitter, Facebook and LinkedIn isn't all that difficult. And it costs very little, other than time. | Here's the best part: It's easier and less costly for a small business owner to harness the SEO value of social media than to overhaul his or her site for SEO. Most business owners and small-business marketers aren't SEO experts, and often don't have the budgets to hire an SEO firm. But marketers ''are'' often very social people, and comfortable making connections with others who can help their business grow. Extending that behavior and mindset to places like Twitter, Facebook and LinkedIn isn't all that difficult. And it costs very little, other than time. | ||
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**Search Twitter for mentions of your competitors and their competing products, to learn which words people are using. Now you start using these words, too. It will help you when people search for what you're offering. | **Search Twitter for mentions of your competitors and their competing products, to learn which words people are using. Now you start using these words, too. It will help you when people search for what you're offering. | ||
**For bonus points, you can use the hash tag - ''#'' - in front of an important keyword. This is how many people mark out and search topics in Twitter. For example, you might tweet "Read how @StephanieH improved her time with #WideRunningShoes on our blog" and include a link. | **For bonus points, you can use the hash tag - ''#'' - in front of an important keyword. This is how many people mark out and search topics in Twitter. For example, you might tweet "Read how @StephanieH improved her time with #WideRunningShoes on our blog" and include a link. | ||
| − | **Use a URL shortener such as [http:bit.ly bit.ly] for links to save characters...140 isn't as much as you think. | + | **Use a URL shortener such as [http://bit.ly bit.ly] for links to save characters...140 isn't as much as you think. |
** If you see someone who could use what you sell complaining about a competitor, offer to help them somehow - but don't disparage your competitor, or his product. | ** If you see someone who could use what you sell complaining about a competitor, offer to help them somehow - but don't disparage your competitor, or his product. | ||
** Find the people who are influential in your target market, and follow them. | ** Find the people who are influential in your target market, and follow them. | ||
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* '''News sites''' | * '''News sites''' | ||
| − | ** Comment on news stories that are relevant to your industry and your business. Don't be snarky - be thoughtful. You can also share these news stories in your social accounts by linking to them. If people read the comments, they'll probably notice yours. | + | ** Comment on news stories that are relevant to your industry and your business. Don't be snarky - be thoughtful. You can also share these news stories in your social accounts by linking to them. If people read the comments, they'll probably notice yours.--> |
{{LearnBottomBio | {{LearnBottomBio | ||
Latest revision as of 06:09, 10 November 2013
By [[User:|]] on
Marketers at small companies often ask how they can get their websites to show up higher in search results. They're not sure where to start, and their budgets don't allow them to explore every search engine optimization (SEO) strategy, nor spend heavily on pay-per-click advertising. ... read more
Note: This article has been moved to our new blog at www.AboutUs.com/boost-seo-with-social-media/.