Difference between revisions of "Learn"
KristinaWeis (talk | contribs) |
KristinaWeis (talk | contribs) |
||
| Line 16: | Line 16: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 5 Steps on Pinterest To Explode Your Site Traffic | | ArticleName = 5 Steps on Pinterest To Explode Your Site Traffic | ||
| − | | ArticleLocation = 5-Steps-on-Pinterest-To-Explode-Your-Site-Traffic | + | | ArticleLocation = http://www.aboutus.org/Learn/5-Steps-on-Pinterest-To-Explode-Your-Site-Traffic |
| ArticleSummary = Alaskan blogger Ana White gets more than 6,000 visits a day from Pinterest and receives over three million page views each month. She accomplished this by using just one of the five steps outlined in this article. Dive in and get more visitors to your site! | | ArticleSummary = Alaskan blogger Ana White gets more than 6,000 visits a day from Pinterest and receives over three million page views each month. She accomplished this by using just one of the five steps outlined in this article. Dive in and get more visitors to your site! | ||
}} | }} | ||
| Line 22: | Line 22: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 9 Common Title Tag Mistakes and How To Avoid Them | | ArticleName = 9 Common Title Tag Mistakes and How To Avoid Them | ||
| − | | ArticleLocation = 9-Common-Title-Tag-Mistakes-and-How-To-Avoid-Them | + | | ArticleLocation = http://www.aboutus.org/Learn/9-Common-Title-Tag-Mistakes-and-How-To-Avoid-Them |
| ArticleSummary = If you have the time to optimize one thing on your website, title tags are it. They're one of the most important SEO elements on your site for ranking well in search results, and they also entice people to click on your web pages. Learn how to avoid common title tag mistakes. | | ArticleSummary = If you have the time to optimize one thing on your website, title tags are it. They're one of the most important SEO elements on your site for ranking well in search results, and they also entice people to click on your web pages. Learn how to avoid common title tag mistakes. | ||
}} | }} | ||
| Line 35: | Line 35: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Cascade Content for SEO | | ArticleName = Cascade Content for SEO | ||
| − | | ArticleLocation = Cascade-Content-for-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/Cascade-Content-for-SEO |
| ArticleSummary = When you write a blog post about something that matters to your customers and prospects, cascade it to the social networks to attract more visitors. You'll also be helping your website rank better in search results. | | ArticleSummary = When you write a blog post about something that matters to your customers and prospects, cascade it to the social networks to attract more visitors. You'll also be helping your website rank better in search results. | ||
}} | }} | ||
| Line 41: | Line 41: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Tips for E-commerce Sites | | ArticleName = SEO Tips for E-commerce Sites | ||
| − | | ArticleLocation = SEO-Tips-for-Ecommerce-Sites | + | | ArticleLocation = http://www.aboutus.org/Learn/SEO-Tips-for-Ecommerce-Sites |
| ArticleSummary = E-commerce sites have some unique SEO challenges to overcome. Read our 11 tips for improving your e-commerce site's SEO so you can rank higher in search results and get more customers for your online store. | | ArticleSummary = E-commerce sites have some unique SEO challenges to overcome. Read our 11 tips for improving your e-commerce site's SEO so you can rank higher in search results and get more customers for your online store. | ||
}} | }} | ||
| Line 47: | Line 47: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Google's Freshness Update Helps Small Business SEO | | ArticleName = Google's Freshness Update Helps Small Business SEO | ||
| − | | ArticleLocation = Google's-Freshness-Update-Helps-Small-Business-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/Google's-Freshness-Update-Helps-Small-Business-SEO |
| ArticleSummary = Google's new Freshness update affects 35 percent of searches, nearly three times as many as affected by Panda. It also offers small websites the chance to outrank larger sites by favoring the freshest content on any topic. | | ArticleSummary = Google's new Freshness update affects 35 percent of searches, nearly three times as many as affected by Panda. It also offers small websites the chance to outrank larger sites by favoring the freshest content on any topic. | ||
}} | }} | ||
| Line 59: | Line 59: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO for Competitive Analysis | | ArticleName = SEO for Competitive Analysis | ||
| − | | ArticleLocation = SEO-for-Competitive-Analysis | + | | ArticleLocation = http://www.aboutus.org/Learn/SEO-for-Competitive-Analysis |
| ArticleSummary = Keyword research and other SEO tactics can help you research - and beat - your competitors. | | ArticleSummary = Keyword research and other SEO tactics can help you research - and beat - your competitors. | ||
}} | }} | ||
| Line 65: | Line 65: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = A Smooth Launch for Your Website | | ArticleName = A Smooth Launch for Your Website | ||
| − | | ArticleLocation = A-Smooth-Launch-for-Your-Website | + | | ArticleLocation = http://www.aboutus.org/Learn/A-Smooth-Launch-for-Your-Website |
| ArticleSummary = Don't frustrate your loyal website visitors when you redesign your site - follow these five tips to keep people informed and happy. | | ArticleSummary = Don't frustrate your loyal website visitors when you redesign your site - follow these five tips to keep people informed and happy. | ||
}} | }} | ||
| Line 71: | Line 71: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = W3C Validation | | ArticleName = W3C Validation | ||
| − | | ArticleLocation = W3C-Validation | + | | ArticleLocation = http://www.aboutus.org/Learn/W3C-Validation |
| ArticleSummary = You check all of your documents with a spell checker - why not check the code of your website too! | | ArticleSummary = You check all of your documents with a spell checker - why not check the code of your website too! | ||
}} | }} | ||
| Line 77: | Line 77: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Reach Customers with SMS and Mobile Email Ads | | ArticleName = Reach Customers with SMS and Mobile Email Ads | ||
| − | | ArticleLocation = Reach-Customers-with-SMS-and-Mobile-Email-Ads | + | | ArticleLocation = http://www.aboutus.org/Learn/Reach-Customers-with-SMS-and-Mobile-Email-Ads |
| ArticleSummary = Mobile advertising is moving from simple opt-in ads to highly targeted, location-based offers. This type of SMS text advertising, coupled with mobile email ads, can move you into people's attention at the moment when they're ready to buy. | | ArticleSummary = Mobile advertising is moving from simple opt-in ads to highly targeted, location-based offers. This type of SMS text advertising, coupled with mobile email ads, can move you into people's attention at the moment when they're ready to buy. | ||
}} | }} | ||
| Line 83: | Line 83: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Use Local Listings to Rank Higher in Mobile Search | | ArticleName = Use Local Listings to Rank Higher in Mobile Search | ||
| − | | ArticleLocation = Use-Local-Listings-to-Rank-Higher-in-Mobile-Search | + | | ArticleLocation = http://www.aboutus.org/Learn/Use-Local-Listings-to-Rank-Higher-in-Mobile-Search |
| ArticleSummary = People like fast and easy information on something they're planning to buy, from snacks to snowboard boots. If you own a business dependent on local traffic, you’ll want to be right there on people’s phone screens when they’re searching for what you sell. Here's how to get there. | | ArticleSummary = People like fast and easy information on something they're planning to buy, from snacks to snowboard boots. If you own a business dependent on local traffic, you’ll want to be right there on people’s phone screens when they’re searching for what you sell. Here's how to get there. | ||
}} | }} | ||
| Line 89: | Line 89: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Planning Your Small Business Video | | ArticleName = Planning Your Small Business Video | ||
| − | | ArticleLocation = Planning-Your-Small-Business-Video | + | | ArticleLocation = http://www.aboutus.org/Learn/Planning-Your-Small-Business-Video |
| ArticleSummary = Suddenly, every business must have videos to share on their own website and YouTube.com. Does video make sense for your business? Here's how to decide, and how to plan your videos if you decide to move forward. | | ArticleSummary = Suddenly, every business must have videos to share on their own website and YouTube.com. Does video make sense for your business? Here's how to decide, and how to plan your videos if you decide to move forward. | ||
}} | }} | ||
| Line 95: | Line 95: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = No Follow Links Don't Help PageRank or SEO | | ArticleName = No Follow Links Don't Help PageRank or SEO | ||
| − | | ArticleLocation = No-Follow-Links-Don't-Help-PageRank-or-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/No-Follow-Links-Don't-Help-PageRank-or-SEO |
| ArticleSummary = It used to be possible to send more "link juice" to one specific web page through selective use of the NoFollow attribute. That hasn't been true for several years - but the myth persists. Learn what NoFollow is really used for, and how it can benefit your website. | | ArticleSummary = It used to be possible to send more "link juice" to one specific web page through selective use of the NoFollow attribute. That hasn't been true for several years - but the myth persists. Learn what NoFollow is really used for, and how it can benefit your website. | ||
}} | }} | ||
| Line 108: | Line 108: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Where's Your Traffic Coming From | | ArticleName = Where's Your Traffic Coming From | ||
| − | | ArticleLocation = Where's-Your-Traffic-Coming-From | + | | ArticleLocation = http://www.aboutus.org/Learn/Where's-Your-Traffic-Coming-From |
| ArticleSummary = Different traffic sources produce different kinds of website visitors, in differing volumes. Each will also deliver a different return on investment, whether that investment is your time, your money or both. Read more to help you decide which website traffic sources are best for your business. | | ArticleSummary = Different traffic sources produce different kinds of website visitors, in differing volumes. Each will also deliver a different return on investment, whether that investment is your time, your money or both. Read more to help you decide which website traffic sources are best for your business. | ||
}} | }} | ||
| Line 120: | Line 120: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Local Advertising Is Simple with Google Boost | | ArticleName = Local Advertising Is Simple with Google Boost | ||
| − | | ArticleLocation = Local-Advertising-Is-Simple-with-Google-Boost | + | | ArticleLocation = http://www.aboutus.org/Learn/Local-Advertising-Is-Simple-with-Google-Boost |
| ArticleSummary = Today, 97 percent of people do Web research before they leave the house to make a purchase. If you're a local merchant, you'll want to show up when people start searching. Google Boost, a new program for local businesses, can help you stand out from the crowd and win new business. | | ArticleSummary = Today, 97 percent of people do Web research before they leave the house to make a purchase. If you're a local merchant, you'll want to show up when people start searching. Google Boost, a new program for local businesses, can help you stand out from the crowd and win new business. | ||
}} | }} | ||
| Line 126: | Line 126: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 10 Ways To Get Noticed in Your Industry | | ArticleName = 10 Ways To Get Noticed in Your Industry | ||
| − | | ArticleLocation = 10-Ways-To-Get-Noticed-in-Your-Industry | + | | ArticleLocation = http://www.aboutus.org/Learn/10-Ways-To-Get-Noticed-in-Your-Industry |
| ArticleSummary = If you’re looking to stand out from the bland content so prevalent on other websites, you’ll need more than just writing talent. You’ll need to think outside the box – and you can start by trying these 10 innovative ways to get noticed in your industry. | | ArticleSummary = If you’re looking to stand out from the bland content so prevalent on other websites, you’ll need more than just writing talent. You’ll need to think outside the box – and you can start by trying these 10 innovative ways to get noticed in your industry. | ||
}} | }} | ||
| Line 132: | Line 132: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = WordPress: Built for SEO | | ArticleName = WordPress: Built for SEO | ||
| − | | ArticleLocation = WordPress:-Built-for-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/WordPress:-Built-for-SEO |
| ArticleSummary = WordPress is increasingly popular for creating websites - and deservedly so. WordPress can help you build a large website with little effort and no knowledge of code, and it naturally handles much of the nuts and bolts of search engine optimization (SEO). | | ArticleSummary = WordPress is increasingly popular for creating websites - and deservedly so. WordPress can help you build a large website with little effort and no knowledge of code, and it naturally handles much of the nuts and bolts of search engine optimization (SEO). | ||
}} | }} | ||
| Line 144: | Line 144: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Good Meta Descriptions Bring More Site Traffic | | ArticleName = Good Meta Descriptions Bring More Site Traffic | ||
| − | | ArticleLocation = Good-Meta-Descriptions-Bring-More-Site-Traffic | + | | ArticleLocation = http://www.aboutus.org/Learn/Good-Meta-Descriptions-Bring-More-Site-Traffic |
| ArticleSummary = Writing a compelling, accurate meta description for each important page on your website is an important part of making your business more visible on the Web. A good meta description can persuade more people to click on your site when it appears in search results. [VIDEO] | | ArticleSummary = Writing a compelling, accurate meta description for each important page on your website is an important part of making your business more visible on the Web. A good meta description can persuade more people to click on your site when it appears in search results. [VIDEO] | ||
}} | }} | ||
| Line 156: | Line 156: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Pros and Cons of PPC | | ArticleName = Pros and Cons of PPC | ||
| − | | ArticleLocation = Pros-and-Cons-of-PPC | + | | ArticleLocation = http://www.aboutus.org/Learn/Pros-and-Cons-of-PPC |
| ArticleSummary = Pay-per-click (PPC) advertising can be a double-edged sword. Google AdWords and other PPC programs allow marketers to narrowly target their ads to specific groups of people, but PPC carries a few risks. Learn how to determine whether PPC is for you. | | ArticleSummary = Pay-per-click (PPC) advertising can be a double-edged sword. Google AdWords and other PPC programs allow marketers to narrowly target their ads to specific groups of people, but PPC carries a few risks. Learn how to determine whether PPC is for you. | ||
}} | }} | ||
| Line 162: | Line 162: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Your Blog Ranking Higher in Search Results | | ArticleName = Get Your Blog Ranking Higher in Search Results | ||
| − | | ArticleLocation = Get-Your-Blog-Ranking-Higher-in-Search-Results | + | | ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Blog-Ranking-Higher-in-Search-Results |
| ArticleSummary = If you're going to all the trouble of creating and updating your business blog, you want your posts to rank well in search results. Learn to optimize your blog posts so they rank well for the keywords you care about. | | ArticleSummary = If you're going to all the trouble of creating and updating your business blog, you want your posts to rank well in search results. Learn to optimize your blog posts so they rank well for the keywords you care about. | ||
}} | }} | ||
| Line 169: | Line 169: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Ready for Search Engines | | ArticleName = Get Ready for Search Engines | ||
| − | | ArticleLocation = Get-Ready-for-Search-Engines | + | | ArticleLocation = http://www.aboutus.org/Learn/Get-Ready-for-Search-Engines |
| ArticleSummary = Search engines need to see your site as ready for human visitors before they'll include it in their indexes and search results. It's easy to make mistakes that tell search engines your site isn't finished. We'll show you how to avoid or fix these problems so your search rankings don't suffer. | | ArticleSummary = Search engines need to see your site as ready for human visitors before they'll include it in their indexes and search results. It's easy to make mistakes that tell search engines your site isn't finished. We'll show you how to avoid or fix these problems so your search rankings don't suffer. | ||
}} | }} | ||
| Line 175: | Line 175: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = A Facebook Landing Page Without HTML | | ArticleName = A Facebook Landing Page Without HTML | ||
| − | | ArticleLocation = A-Facebook-Landing-Page-Without-HTML | + | | ArticleLocation = http://www.aboutus.org/Learn/A-Facebook-Landing-Page-Without-HTML |
| ArticleSummary = You'd like to create a landing page for your new Facebook visitors, but you don't know HTML. Don't despair! Here's our step-by-step guide to creating a non-HTML Facebook landing page. | | ArticleSummary = You'd like to create a landing page for your new Facebook visitors, but you don't know HTML. Don't despair! Here's our step-by-step guide to creating a non-HTML Facebook landing page. | ||
}} | }} | ||
| Line 181: | Line 181: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Increase Site Traffic with Title Tags | | ArticleName = Increase Site Traffic with Title Tags | ||
| − | | ArticleLocation = Increase-Site-Traffic-with-Title-Tags | + | | ArticleLocation = http://www.aboutus.org/Learn/Increase-Site-Traffic-with-Title-Tags |
| ArticleSummary = Major search engines use the title tag of a web page as a link to that page in search results. It's the first thing people see and choose to click on - or not. [VIDEO] | | ArticleSummary = Major search engines use the title tag of a web page as a link to that page in search results. It's the first thing people see and choose to click on - or not. [VIDEO] | ||
}} | }} | ||
| Line 187: | Line 187: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 5 Social Media Fails | | ArticleName = 5 Social Media Fails | ||
| − | | ArticleLocation = 5-Social-Media-Fails | + | | ArticleLocation = http://www.aboutus.org/Learn/5-Social-Media-Fails |
| ArticleSummary = You've set up some social media profiles, sent out a few updates, followed a handful of people...and you don't understand why there's no extra traffic to your site. Learn how to fix your fails, and enjoy social media marketing success. | | ArticleSummary = You've set up some social media profiles, sent out a few updates, followed a handful of people...and you don't understand why there's no extra traffic to your site. Learn how to fix your fails, and enjoy social media marketing success. | ||
}} | }} | ||
| Line 193: | Line 193: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Rock Your Blog in 300 Words - or Less | | ArticleName = Rock Your Blog in 300 Words - or Less | ||
| − | | ArticleLocation = Rock-Your-Blog-in-300-Words_-_or-Less | + | | ArticleLocation = http://www.aboutus.org/Learn/Rock-Your-Blog-in-300-Words_-_or-Less |
| ArticleSummary = If you write regularly, you probably have abundant ideas, but limited time to express them. Guess what? Your readers are probably short on time, too. Engage your audience by making your point in 300 words. Learn how to rock your blog in 300 words in this article. | | ArticleSummary = If you write regularly, you probably have abundant ideas, but limited time to express them. Guess what? Your readers are probably short on time, too. Engage your audience by making your point in 300 words. Learn how to rock your blog in 300 words in this article. | ||
}} | }} | ||
| Line 199: | Line 199: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How H1 and Other Headings Help SEO | | ArticleName = How H1 and Other Headings Help SEO | ||
| − | | ArticleLocation = How-H1-and-Other-Headings-Help-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/How-H1-and-Other-Headings-Help-SEO |
| ArticleSummary = The H1 and other headings on a web page help people and search engines quickly understand what the page is about. Write them well to get more site visitors. [VIDEO] | | ArticleSummary = The H1 and other headings on a web page help people and search engines quickly understand what the page is about. Write them well to get more site visitors. [VIDEO] | ||
}} | }} | ||
| Line 205: | Line 205: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Benefits of Blogging | | ArticleName = SEO Benefits of Blogging | ||
| − | | ArticleLocation = SEO-Benefits-of-Blogging | + | | ArticleLocation = http://www.aboutus.org/Learn/SEO-Benefits-of-Blogging |
| ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide. | | ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide. | ||
}} | }} | ||
| Line 211: | Line 211: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Anchor Text Can Improve Your SEO | | ArticleName = Anchor Text Can Improve Your SEO | ||
| − | | ArticleLocation = Anchor-Text-Can-Improve-Your-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/Anchor-Text-Can-Improve-Your-SEO |
| ArticleSummary = Anchor text tells people and search engines what a linked page is about. Thoughtfully chosen anchor text can tell search engines what keywords to rank your pages for...something that "click here" ''can't'' do for you. | | ArticleSummary = Anchor text tells people and search engines what a linked page is about. Thoughtfully chosen anchor text can tell search engines what keywords to rank your pages for...something that "click here" ''can't'' do for you. | ||
}} | }} | ||
| Line 217: | Line 217: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Write for Internet Marketing Success | | ArticleName = How To Write for Internet Marketing Success | ||
| − | | ArticleLocation = How-To-Write-for-Internet-Marketing-Success | + | | ArticleLocation = http://www.aboutus.org/Learn/How-To-Write-for-Internet-Marketing-Success |
| ArticleSummary = Search engine optimization (SEO) can get people to your site, but only riveting content will make them stay there. Learn to write in your own unique voice to grab the interest of visitors, and keep them on your site. | | ArticleSummary = Search engine optimization (SEO) can get people to your site, but only riveting content will make them stay there. Learn to write in your own unique voice to grab the interest of visitors, and keep them on your site. | ||
}} | }} | ||
| Line 223: | Line 223: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Choose the Right Web Designer | | ArticleName = Choose the Right Web Designer | ||
| − | | ArticleLocation = Choose-the-Right-Web-Designer | + | | ArticleLocation = http://www.aboutus.org/Learn/Choose-the-Right-Web-Designer |
| ArticleSummary = There are thousands of web designers and web design companies out there ready to design your website. How can you choose one who will understand your business and make sure your site is visible to search engines and potential customers? Here’s a quick guide to help with the process. | | ArticleSummary = There are thousands of web designers and web design companies out there ready to design your website. How can you choose one who will understand your business and make sure your site is visible to search engines and potential customers? Here’s a quick guide to help with the process. | ||
}} | }} | ||
| Line 229: | Line 229: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 6 Quick SEO Wins | | ArticleName = 6 Quick SEO Wins | ||
| − | | ArticleLocation = 6-Quick-SEO-Wins | + | | ArticleLocation = http://www.aboutus.org/Learn/6-Quick-SEO-Wins |
| ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors. | | ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors. | ||
}} | }} | ||
| Line 235: | Line 235: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Google's Farmer Update: What You Need To Know | | ArticleName = Google's Farmer Update: What You Need To Know | ||
| − | | ArticleLocation = Google's-Farmer-Update:-What-You-Need-To-Know | + | | ArticleLocation = http://www.aboutus.org/Learn/Google's-Farmer-Update:-What-You-Need-To-Know |
| ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile. [VIDEO] | | ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile. [VIDEO] | ||
}} | }} | ||
| Line 241: | Line 241: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Record Video Interviews with Skype | | ArticleName = Record Video Interviews with Skype | ||
| − | | ArticleLocation = Record-Video-Interviews-with-Skype | + | | ArticleLocation = http://www.aboutus.org/Learn/Record-Video-Interviews-with-Skype |
| ArticleSummary = Creating video interviews with people who are interesting to your customers - and prospective customers - can bring more traffic to your website and even go viral. Skype and other tools make it easy to interview someone, no matter where they are. | | ArticleSummary = Creating video interviews with people who are interesting to your customers - and prospective customers - can bring more traffic to your website and even go viral. Skype and other tools make it easy to interview someone, no matter where they are. | ||
}} | }} | ||
| Line 247: | Line 247: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Quick SEO Fixes for Internal Links | | ArticleName = Quick SEO Fixes for Internal Links | ||
| − | | ArticleLocation = Quick-SEO-Fixes-for-Internal-Links | + | | ArticleLocation = http://www.aboutus.org/Learn/Quick-SEO-Fixes-for-Internal-Links |
| ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results. | | ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results. | ||
}} | }} | ||
| Line 253: | Line 253: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Email Marketing, Meet Social Media | | ArticleName = Email Marketing, Meet Social Media | ||
| − | | ArticleLocation = Email-Marketing,-Meet-Social-Media | + | | ArticleLocation = http://www.aboutus.org/Learn/Email-Marketing,-Meet-Social-Media |
| ArticleSummary = Email marketers have been scrambling to cope with the social Web - also called Web 2.0. So how should you adjust your email marketing? | | ArticleSummary = Email marketers have been scrambling to cope with the social Web - also called Web 2.0. So how should you adjust your email marketing? | ||
}} | }} | ||
| Line 259: | Line 259: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Reviews Can Help You Rank | | ArticleName = Reviews Can Help You Rank | ||
| − | | ArticleLocation = Reviews-Can-Help-You-Rank | + | | ArticleLocation = http://www.aboutus.org/Learn/Reviews-Can-Help-You-Rank |
| ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results? | | ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results? | ||
}} | }} | ||
| Line 265: | Line 265: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Find the Best Email Marketing Service | | ArticleName = Find the Best Email Marketing Service | ||
| − | | ArticleLocation = Find-the-Best-Email-Marketing-Service-for-You | + | | ArticleLocation = http://www.aboutus.org/Learn/Find-the-Best-Email-Marketing-Service-for-You |
| ArticleSummary = A good email marketing platform can make your email marketing efforts simpler and more effective. We've built a list of the best services so you can choose the one that's right for your business. | | ArticleSummary = A good email marketing platform can make your email marketing efforts simpler and more effective. We've built a list of the best services so you can choose the one that's right for your business. | ||
}} | }} | ||
| Line 271: | Line 271: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Add Your Logo to Your Video | | ArticleName = How To Add Your Logo to Your Video | ||
| − | | ArticleLocation = How-To-Add-Your-Logo-to-Your-Video | + | | ArticleLocation = http://www.aboutus.org/Learn/How-To-Add-Your-Logo-to-Your-Video |
| ArticleSummary = If you're using video to bring more people to your website, you certainly will want your logo to be visible in the video clip itself. Learn how to embed your company's logo as you edit your video clips. | | ArticleSummary = If you're using video to bring more people to your website, you certainly will want your logo to be visible in the video clip itself. Learn how to embed your company's logo as you edit your video clips. | ||
}} | }} | ||
| Line 283: | Line 283: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Create a Facebook Landing Page | | ArticleName = How To Create a Facebook Landing Page | ||
| − | | ArticleLocation = How-To-Create-a-Facebook-Landing-Page | + | | ArticleLocation = http://www.aboutus.org/Learn/How-To-Create-a-Facebook-Landing-Page |
| ArticleSummary = These step-by-step instructions will help you create a customized Facebook landing page for your company. Introduce first-time visitors to your business and your brand. | | ArticleSummary = These step-by-step instructions will help you create a customized Facebook landing page for your company. Introduce first-time visitors to your business and your brand. | ||
}} | }} | ||
| Line 289: | Line 289: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Get Email Addresses | | ArticleName = How To Get Email Addresses | ||
| − | | ArticleLocation = How-To-Get-Email-Addresses | + | | ArticleLocation = http://www.aboutus.org/Learn/How-To-Get-Email-Addresses |
| ArticleSummary = It can be tempting to turn to shady ways of acquiring email addresses when you're looking to market your business. Learn easy, legitimate ways to collect the email addresses that will be most effective for you. | | ArticleSummary = It can be tempting to turn to shady ways of acquiring email addresses when you're looking to market your business. Learn easy, legitimate ways to collect the email addresses that will be most effective for you. | ||
}} | }} | ||
| Line 295: | Line 295: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = PR Strategy for Small Business | | ArticleName = PR Strategy for Small Business | ||
| − | | ArticleLocation = PR-Strategy-for-Small-Business | + | | ArticleLocation = http://www.aboutus.org/Learn/PR-Strategy-for-Small-Business |
| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence. | | ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence. | ||
}} | }} | ||
| Line 301: | Line 301: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Keep Track of Inbound Links | | ArticleName = Keep Track of Inbound Links | ||
| − | | ArticleLocation = Keep-Track-of-Inbound-Links | + | | ArticleLocation = http://www.aboutus.org/Learn/Keep-Track-of-Inbound-Links |
| ArticleSummary = Inbound links to your website from good, reputable sites can help your site appear higher in search results. | | ArticleSummary = Inbound links to your website from good, reputable sites can help your site appear higher in search results. | ||
}} | }} | ||
| Line 307: | Line 307: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 6 Easy Ways To Improve Your Site Speed for SEO | | ArticleName = 6 Easy Ways To Improve Your Site Speed for SEO | ||
| − | | ArticleLocation = 6-Easy-Ways-to-Improve-Your-Site-Speed-for-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/6-Easy-Ways-to-Improve-Your-Site-Speed-for-SEO |
| ArticleSummary = Making sure your website is fast - or at least, not slower than the average site - can help you gain or maintain good search engine rankings and traffic to your website. | | ArticleSummary = Making sure your website is fast - or at least, not slower than the average site - can help you gain or maintain good search engine rankings and traffic to your website. | ||
}} | }} | ||
| Line 313: | Line 313: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = White Hat SEO, Black Hat SEO | | ArticleName = White Hat SEO, Black Hat SEO | ||
| − | | ArticleLocation = White-Hat-SEO,-Black-Hat-SEO | + | | ArticleLocation = http://www.aboutus.org/Learn/White-Hat-SEO,-Black-Hat-SEO |
| ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized. | | ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized. | ||
}} | }} | ||
| Line 319: | Line 319: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Good Content Vs. Spam | | ArticleName = Good Content Vs. Spam | ||
| − | | ArticleLocation = Good-Content-Vs.-Spam | + | | ArticleLocation = http://www.aboutus.org/Learn/Good-Content-Vs.-Spam |
| ArticleSummary = Search engines like Google are changing their methods to make sure only web pages with good content show up in search results. If you're a website owner using content to help you make money, this article will help you create good content that gets links, and avoid being labeled as spam. | | ArticleSummary = Search engines like Google are changing their methods to make sure only web pages with good content show up in search results. If you're a website owner using content to help you make money, this article will help you create good content that gets links, and avoid being labeled as spam. | ||
}} | }} | ||
| Line 325: | Line 325: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Flashy Websites Can Be Too Hot for Bots | | ArticleName = Flashy Websites Can Be Too Hot for Bots | ||
| − | | ArticleLocation = Flashy-Websites-Can-Be-Too-Hot-for-Bots | + | | ArticleLocation = http://www.aboutus.org/Learn/Flashy-Websites-Can-Be-Too-Hot-for-Bots |
| ArticleSummary = Web page content that’s wrapped in a fancy package can be difficult – or impossible – for a search engine to “see.” Making your page attractive and easy to search is the goal. | | ArticleSummary = Web page content that’s wrapped in a fancy package can be difficult – or impossible – for a search engine to “see.” Making your page attractive and easy to search is the goal. | ||
}} | }} | ||
| Line 331: | Line 331: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Stumbles To Avoid | | ArticleName = SEO Stumbles To Avoid | ||
| − | | ArticleLocation = SEO-Stumbles-To-Avoid | + | | ArticleLocation = http://www.aboutus.org/Learn/SEO-Stumbles-To-Avoid |
| ArticleSummary = Paying attention to your site’s search engine optimization (SEO) and doing everything in your power to increase your Web presence makes you look like a pro. | | ArticleSummary = Paying attention to your site’s search engine optimization (SEO) and doing everything in your power to increase your Web presence makes you look like a pro. | ||
}} | }} | ||
| Line 337: | Line 337: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = The Importance of a Landing Page | | ArticleName = The Importance of a Landing Page | ||
| − | | ArticleLocation = The-Importance-of-a-Landing-Page | + | | ArticleLocation = http://www.aboutus.org/Learn/The-Importance-of-a-Landing-Page |
| ArticleSummary = When you're about to launch a new marketing campaign, creating a special landing page on your site should be at the top of your list. | | ArticleSummary = When you're about to launch a new marketing campaign, creating a special landing page on your site should be at the top of your list. | ||
}} | }} | ||
| Line 343: | Line 343: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Alt Text Helps People and Search Engines | | ArticleName = Alt Text Helps People and Search Engines | ||
| − | | ArticleLocation = Alt-Text-Helps-People-and-Search-Engines | + | | ArticleLocation = http://www.aboutus.org/Learn/Alt-Text-Helps-People-and-Search-Engines |
| ArticleSummary = Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone. | | ArticleSummary = Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone. | ||
}} | }} | ||
| Line 355: | Line 355: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 7 Simple Facebook Page Tricks | | ArticleName = 7 Simple Facebook Page Tricks | ||
| − | | ArticleLocation = 7-Simple-Facebook-Page-Tricks | + | | ArticleLocation = http://www.aboutus.org/Learn/7-Simple-Facebook-Page-Tricks |
| ArticleSummary = You can do a lot for your business with Facebook. Here are seven easy things you can do to make your presence on Facebook more effective. | | ArticleSummary = You can do a lot for your business with Facebook. Here are seven easy things you can do to make your presence on Facebook more effective. | ||
}} | }} | ||
| Line 367: | Line 367: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Choose the Right Domain Name | | ArticleName = Choose the Right Domain Name | ||
| − | | ArticleLocation = Choose-the-Right-Domain-Name | + | | ArticleLocation = http://www.aboutus.org/Learn/Choose-the-Right-Domain-Name |
| ArticleSummary = Your site's domain name is both your company’s location on the web and its online brand. Following a few simple steps can help you choose a domain name that will help you build a strong Web presence for your business. | | ArticleSummary = Your site's domain name is both your company’s location on the web and its online brand. Following a few simple steps can help you choose a domain name that will help you build a strong Web presence for your business. | ||
}} | }} | ||
| Line 373: | Line 373: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Use Robots.txt | | ArticleName = How To Use Robots.txt | ||
| − | | ArticleLocation = How-To-Use-Robots.txt | + | | ArticleLocation = http://www.aboutus.org/Learn/How-To-Use-Robots.txt |
| ArticleSummary = People usually use robots.txt to prevent search engines from indexing web pages whose content really shouldn't be indexed. Robots.txt can also be used to request that specific robots not index a site. | | ArticleSummary = People usually use robots.txt to prevent search engines from indexing web pages whose content really shouldn't be indexed. Robots.txt can also be used to request that specific robots not index a site. | ||
}} | }} | ||
| Line 379: | Line 379: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Video Marketing 101 | | ArticleName = Video Marketing 101 | ||
| − | | ArticleLocation = Video-Marketing-101 | + | | ArticleLocation = http://www.aboutus.org/Learn/Video-Marketing-101 |
| ArticleSummary = Countless marketers post video clips on YouTube in the hope of winning more website traffic and new business. Most are boring. You can make engaging and effective videos by following our tips. [VIDEO] | | ArticleSummary = Countless marketers post video clips on YouTube in the hope of winning more website traffic and new business. Most are boring. You can make engaging and effective videos by following our tips. [VIDEO] | ||
}} | }} | ||
| Line 385: | Line 385: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Mistakes Even Experienced Web Designers Make | | ArticleName = SEO Mistakes Even Experienced Web Designers Make | ||
| − | | ArticleLocation = SEO-Mistakes-Even-Experienced-Web-Designers-Make | + | | ArticleLocation = http://www.aboutus.org/Learn/SEO-Mistakes-Even-Experienced-Web-Designers-Make |
| ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems. | | ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems. | ||
}} | }} | ||
| Line 391: | Line 391: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Keyword Research Is Key to Online Success | | ArticleName = Keyword Research Is Key to Online Success | ||
| − | | ArticleLocation = Keyword-Research-Is-Key-to-Online-Success | + | | ArticleLocation = http://www.aboutus.org/Learn/Keyword-Research-Is-Key-to-Online-Success |
| ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords. | | ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords. | ||
}} | }} | ||
| Line 397: | Line 397: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Good Backlinks | | ArticleName = Get Good Backlinks | ||
| − | | ArticleLocation = Get-Good-Backlinks | + | | ArticleLocation = http://www.aboutus.org/Learn/Get-Good-Backlinks |
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. | | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. | ||
}} | }} | ||
| Line 403: | Line 403: | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Your Website Indexed | | ArticleName = Get Your Website Indexed | ||
| − | | ArticleLocation = Get-Your-Website-Indexed | + | | ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Website-Indexed |
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. | | ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. | ||
}} | }} | ||
Revision as of 23:22, 26 March 2012
Use the Web to Grow Your Business
You've got a business to run.
You don't want to become a Web marketing expert - you just want to promote your business on the Web. We'll help you learn how.
Recent Articles:
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
For more articles, click on a topic - like SEO or social media - at the the top right.
