Difference between revisions of "Glossary/Keyword"
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Keywords must appear often enough to "tell" a search engine what the site is about, without occurring so often that human beings can't easily read the website. A very high incidence of keywords can also indicate that someone is trying to "game" search engines, leading to a lower ranking in search results. | Keywords must appear often enough to "tell" a search engine what the site is about, without occurring so often that human beings can't easily read the website. A very high incidence of keywords can also indicate that someone is trying to "game" search engines, leading to a lower ranking in search results. | ||
| − | Keywords should also be used in the tags, [[Glossary/Alt Text|alt text]], meta descriptions and meta tags that are part of the website's code. These additional pieces of text, which are associated with images, video, sound files and other elements of a website, also tell search engines what a website is about. | + | Keywords should also be used in the tags, [[Glossary/Alt Text|alt text]], [[Glossary/Meta-description|meta descriptions]] and meta tags that are part of the website's code. These additional pieces of text, which are associated with images, video, sound files and other elements of a website, also tell search engines what a website is about. |
For more information about keywords, read: | For more information about keywords, read: | ||
;[[Learn/Keyword-Research-Is-Key-to-Online-Success|Keyword Research Is Key to Online Success]] | ;[[Learn/Keyword-Research-Is-Key-to-Online-Success|Keyword Research Is Key to Online Success]] | ||
Revision as of 22:41, 4 January 2011