Charisma - Consumer Market Studies
Description
pulled from site's meta descriptionThis site provides a hub for researchers interested in consumer markets. The site offers an interdisciplinary, policy focused and commercially engaged approach to consumer market research which aims to connect research into personal finance with marketing, branding and consumption research to allow more useful studies of how developments in Web 2.0 technologies, the proliferation of digital transactional data, customer relationship management techniques and credit scoring etc are combining to alter the landscape of consumer marketing both within and beyond the commercial sector. The site hosts a variety of different sorts of content relevant to researchers in the area including data visualisations and research analysis, news of events, publications, grant and partnership opportunities, blog and microblog discussions, members contacts, vital research links and pre-publication working papers.
Domain Resolution
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