AdWords.Google.com - Resources on keywords (adwords) for advertisers
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About AdWords.Google.com
In recent years, Google has become one of the largest advertising giants in the world. In 2008 alone, Google's advertising revenue was over $21 billion. Adwords is Google's main advertising program that lets you advertise your products and services on Google's search results page in the "Sponsored Links" section. Advertisers bid on the keywords they're targeting i.e. tell Google how much they're willing to pay per click and how much they're willing to pay as part of their campaign or within a certain time period. Their ads are then shown to users searching for their targeted keywords.
Adwords Policies
One of the important purposes of the website is to state the policies of Google with respect to its Adwords program. These policies cover not only the ads but also the content of the website being advertised itself. It mentions the products and services that can't be advertised through this program.
Resources and Tools for Advertisers
In addition to mentioning its policies, Google also offers resources for making the campaigns of its advertisers a success.
One of the most important tools in this regard is its Keyword Tool. It offers information such as the number of times a keyword was searched during the last month, related terms for each keyword and the number of times each of those related terms was searched etc. The tools is especially useful in that it gives you an idea of the competitive landscape for any keyword.
Over the years, AdWords has become so complex that thousands of professional agencies which have the ability to manage your AdWords campaign from scratched have entered the field. Google, however, has tried to simplify things for advertisers by offering them an AdWords Editor. This is designed to give advertisers take control of their own campaigns by allowing them to download and edit their account and get in touch with other AdWord users.
Google also offers help articles for advertisers as well as a forum where they can discuss various Adwords related issues with other users or ask any questions they might have.
