ToysForaCure.org
Title
Toys For A Cure
Description
Excerpted from the website:
- We want to take this time to introduce our company to you.
- Toys For A Cure was founded by toy industry veterans who believed their industry could provide so much more to benefit the welfare of children. After listening to a celebrity discuss how he was trying to raise $1,000,000 for pediatric cancer research and seeing the good that was being done for breast cancer research through pink ribbon sales, we decided to start a toy company that would generate money for research in the areas of pediatric diseases such as leukemia, cancer and diabetes. We then studied the best in class business practices in the area of “cause marketing”, and we structured our company with the strengths of each of these strategies. We believe the industries best practices in the area of “cause marketing” belong to Pink Ribbon products and Newman’s Own.
