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International Journal of Internet Marketing and Advertising


With an online business, dozens of things are taken out of the marketing equation. Location (unless you mean domain name) means nothing. Huge staff and great funding – not so important. You don’t need a nice store, delivery trucks, or a public bathroom.

What really matters first is quality and the pricing limbo – how low can you go? That’s why the big web hosting companies like GoDaddy have taken over the market. They’re good, they deliver a great and complete service, and because they deal in such bulk quantities, the smaller companies just can’t compete.

But there’s still plenty of room for the smaller companies. Quality and price still matter, but if you have a great niche business or if you can deliver a unique product, you can turn a great profit online.

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