SutherlandSurvey.com
Title
sutherlandsurvey: weblog of the book, Advertising and the Mind of the Consumer
Description
Excerpted from the website:
- Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.
Languages
English
Contact
Additional Information
Related Domains
External Links
Categories:
- Ad Campaigns
- Advertising Effectiveness
- Advertising Psychologist
- Advertising Psychology
- Applied Buyer Psychology
- Brand Buying
- Brands
- Buyer Behavior
- Communications Research
- Consumer Mind
- Consumer Psychologist
- Consumer Psychology
- Continuous Brand Tracking
- Cut-through Attention
- Demand Psychologist
- Demand Psychology
- Humor Ads
- Humour Effectiveness
- Image Effects
- Market Psychology
- Market Research Psychologist
- Marketing Psychologist
- Message Engineering
- Music Advertisements
- Neuromarketing
- Neuropsychology
- Persuade Power
- Persuasion
- Persuasive Impact
- Product Placement
- Retail Environment
- Slogans
- Social Influences
- Weblog