helps people focus on the top offending company in each area.

Strike Pyramid

Consumer politics is hard. People get overwhelmed with all the decisions needing to be made. What

Direct our consumer presure to the top for change.

For example, for the category shoes, there would only be one company that people would boycott, not because the others have better working conditions, but to help all of us focus.

So for each category - focus all of our attention on the one company we want to change and the rest will follow.




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