SpotlightElements
AboutUs SpotlightUs Pages provide information on a diverse set of websites, companies and organizations. However, there are elements common to a great SpotlightUs Page that we strive to incorporate in every article our WikiEditors work on as part of our SpotlightUs Page service.
Contents
Original Content
Each SpotlightUs page contains at least 500 words of original content about the website or business that is unique to AboutUs.
Grammar and Style
In order to ensure articles are readable by a majority of AboutUs readers, a good SpotlightUs page is written in an appropriate style (such as Associated Press or "Queen's English" as dictated by the needs of the article). Naturally, said articles are free of grammatical and spelling errors.
Images/Videos
A couple of images for the visual appeal are required for each article, but this should not be overdone (ie. dozens of images replicating a website's catalog are avoided). Videos, whenever available, should be added to the article. Rather than adhering to a rule based on an express number of images/videos, the goal should be a healthy balance of text to media, with there always being a substantially larger amount of original content.
Design
Page layout for SpotlightUs Pages are designed to be appealing to the eye.
Links
At AboutUs, our structure is best utilized when a wiki page about a website is WikiLinked internally to other pages not about that website. A great SpotlightUs page will make healthy use of links to point to related AboutUs pages and other information about the company on the internet (news articles, etc). Similar companies in the same industry -- even if they are competitors -- are a necessary part of a SpotlightUs page and are signified in the "Related Domains" section. Likewise, those competitor's AboutUs pages will prominently link back to your SpotlightUs page.
Category Tags
Great SpotlightUs pages make judicious use of relevant category tags that represent the website and business' industry.
Direct Client Contact
As part of our dedication to original content, AboutUs WikiEditors contact SpotlightUs clients for information that is both unique and valuable to the article. Sometimes this leads to a direct interview appearing in the article, although it could also be just for background while creating the original content.
Personal Touch
The companies and websites featured on AboutUs all have a unique story to tell. SpotlightUs articles make use of humorous or telling stories that humanize the people behind the website/company.
Reviews
We should ask our clients to have their customers visit AboutUs and leave reviews and/or testimonials for the companies.
Other
There are a number of "x factor" additions that help highlight a good article and take it into the realm of a "SpotlightUs Page". Here are just a few:
- Number of Employees
- Revenue
- Business Model
- Podcasts or links to newsletters
