The title of a web page appears in search results as the link to that page.
Purpose
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search Engines
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
Length
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
Content
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
Your web page's title is:
WOESTE DRUCK + VERLAG GmbH & Co. KG
Good This web page has a title tag.
Good Your title is 70 characters or less in length.
Search engines often use the meta description of a web page to describe it in search results.
Purpose
The meta description tells searchers what a web page is about. It is often displayed below the title in search results, and helps people decide if they want to visit that website.
Length
Search engines will read 200 to 250 characters, but usually display only 150, including spaces. The first 150 characters of the meta description should contain the most important keywords for that web page. Using fewer than 50 characters could mean you’re not saying enough about the page.
Content
The meta description should be engaging, and should include keywords that accurately reflect what visitors will find on the web page. The keywords should be the same ones that a site's potential customers are using to search. Include a site’s location if it is important.
Your web page's meta description is:
