Social-Marketing.org
Title
social marketing institute: advancing the science and practice of social marketing
Contact
- AcademyforEducational Development
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- Washington DC
- United States 20009
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- +1.2028848000
Description
Social Marketing Institute - What is It?
The Social Marketing Institute is being created to advance the science and practice of social marketing. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society. It is an innovative approach now being implemented by groups as diverse as the Centers for Disease Control and Prevention, the American Cancer Society, the U.S. Agency for International Development, AARP, and private sector companies whose strategies incorporate both business and social objectives.
What Will the Institute Do?
The Institute will learn, develop and facilitate the application of the very best social marketing practices in a wide range of settings all over the world. It will do this by maintaining constant touch with frontline social marketing practitioners, cutting-edge private sector marketers, and top rank academic programs and institutes. When fully operational, the Social Marketing Institute will undertake all of the following activities (and undoubtedly more):
Provide on-site team-based strategic guidance to programs, organizations, businesses and foundations impatient to apply the very best social marketing approaches to their particular issues and problems;
