RoughGuides.com

Title

Rough Guides Travel

Description

In the summer of 1981, Mark Ellingham, a recent graduate from Bristol University, was travelling round Greece and couldn't find a guidebook that really met his needs. On the one hand there were the student guides, banging on about saving every last cent, and on the other the heavyweight cultural tomes whose authors seemed to have spent more time in a research library than lounging away the afternoon at a taverna or on the beach.

In a bid to avoid getting a job, Mark and a small group of writers set about creating their own guide. It was a guide to Greece that aimed to combine a journalistic approach to description with a thoroughly practical approach to travellers' needs, a guide that would incorporate culture, history and contemporary insights with a critical edge, together with up-to-date, value-for-money listings. Back in London, Mark and the team finished their Rough Guide, as they called it, and talked Routledge into publishing the book.

That first Rough Guide to Greece, published in 1982, was a student scheme that became a publishing phenomenon. The immediate success of the book, with successive reprints and a Thomas Cook prize short-listing, spawned a series that rapidly covered dozens of destinations. Rough Guides had a ready market among impecunious backpackers, but soon acquired a much broader and older readership that relished Rough Guides' wit and inquisitiveness as much as their enthusiastic, critical approach. Everyone wants value for money, but not at any price.

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Languages

English

Contact

Pearson Penguin UK
London
United Kingdom of Great Britain and Northern Ireland WC2R0RL
+1.442070105580

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