Boy, with today's economic turmoil it sure doesn't look like we're where we were just a year ago. It's a whole new world for marketers and communicators. Budgets are cut, and staffing is frozen but the pressure to bring in the bottom line is stronger than ever. Dwindling resources or not, you are expected to innovate and find new ways to get it done. In recessions past, companies turned to direct marketing methods to get through.