ProfessionalCreative.com
Title
Internet Consulting - Strategic Internet Consulting Services
Description
How does one become an Internet marketing guru? In the case of Doug Champigny, it took almost 30 years... Starting as a reporter/photographer in the early 70's, he soon realized the real money was in advertising - and made the switch as quickly as possible! After stints as advertising manager of various print publications, Champigny jumped to the Advertising Agency arena, founding two retail agencies over the years... Fascinated by the mass-communication potential of the fledgeling Internet, Champigny took a 2 year sabbatical in the 80's, returning to college to study computer programming full time, joining the online 'geek' community in 1982. How the 'Net has changed since then!
Returning to the advertising industry, Champigny founded The Cyber Surfer in 1993 as a retail advertising 'boutique', creating print, radio and TV campaigns for local and national accounts while monitoring the growth of the World Wide Web. By 1996 the decision was made to switch the agency's focus from traditional media to the Web, and Champigny's never looked back! To date The Cyber Surfer has erected its own massive (20,000+ pages) web site, built numerous B2B & B2C client sites, promoted sites for everything from bikinis to bail bonds, run combined online/offline promotion campaigns for clients up to and including Yahoo!, won over 50 national and international design awards, made thousands on various affiliate programs, and has been spotlighted by publications like Law Practice Today and Entrepreneur magazine, etc. Here, Champigny shares a few words of wisdom gleaned from this incredible journey to the top, and makes a few predictions for the future...
Champigny: The web is so much more dynamic, and offers a whole range of options for the designers, marketers, online professionals and businesses - options that just don't exist in offline media. For example, a professionally designed and promoted web site can reach a global audience for less than the cost of a national print campaign. Also, most online traffic arrives at your site already knowing what the site deals with, whether through search engine results, clicking on banner ads and e-mail links, or actually typing in your URL - so you can measure TARGETED traffic. With traditional media, your efforts are shotgunned to their audience, regardless of their current interest levels.
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English
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