PrimalEffects.com
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Welcome - Primal Effects products for Jeep CJ Wrangler YJ TJ Toyota Landcruiser FJ40 and Hummer H1 H2 H3
Description
I drove my first Jeep in 1977 on Wassaw Island off the coast of Savannah, Georgia while doing summer volunteer work as a sea turtle conservationist for the local science museum. I was 14 years old and didn't even have a driver's license. It didn't really matter since the vehicle was a retired Willys donated by the local Army base and Wassaw Island has no other vehicles. The Willys was more rust than metal, spent more time being fixed than being driven and was generally considered a minor minion of Satan himself. Needless to say, I loved it. It met a horrible end when the incoming tide caught it on the island's north end (Georgia tides can vary by ten feet or more) sinking it hopelessly in the sand. Someone told me that the Army sent a sky crane chopper out to extract it, but managed only to break it in half in the process.
The first Jeep I actually owned was arranged for me by my stepfather in 1983. It was an old postal truck that a business associate of his had rather successfully converted into an off-road vehicle. It was two-wheel drive, but was extremely light and had enormous sand tires that allowed it to float across most loose terrains. The right-hand drive steering was quite a conversation piece and it proved to be an extremely reliable Jeep. I paid a whopping $1,300 for it and definitely got my money's worth.
Ironically, the initial product idea for Primal Effects was born about the same time although I hadn't realized it yet. In 1984, while working as a graphic designer, I was commissioned to do the cover art for a board game that involved rival car gangs in a post-apocalyptic world (a la Road Warrior). Among the various conceptual sketches delivered was a drawing of a muscle car with machine guns in the headlights and vicious-looking tusks protruding from the front bumper. The client bought some of the concepts, but this one image was tossed back in the portfolio and didn't see the light of day again for another 11 years.
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