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Northwestern Mutual Financial Network


Milwaukee, WI (June 1, 2006)—Northwestern Mutual, long recognized as "the quiet company," is launching an ad campaign that gets to the heart of one of the biggest concerns people have in life—their lack of confidence regarding their financial future. This new campaign, "Interrupted Moments," shows viewers that the company's financial representatives understand their customer's issues and how to address them. National television spots will begin airing during the French Open tennis tournament on Friday, June 9.

The campaign, which was created with extensive input from consumers and the company's Network of financial representatives, depicts real world scenarios when financial worries can prevent enjoyment of life's special moments. The objective of the advertising is to create a "call to action" for people to help ease their minds by seeking the expert guidance provided by the company's Network of over 7,900 financial representatives across the United States. The new signoff line— insurance/investments/ideas, clearly articulates Northwestern Mutual's ability to provide clients with a diverse range of financial products and services.

"Our research tells us this message will resonate strongly with our clients as we learned that they do spend a lot of precious time worrying about everyday financial concerns and are looking to 'quiet their minds' and enjoy life," said Karen Rondinelli, director of brand and advertising for Northwestern Mutual.

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Northwestern Mutual Life Insurance Company
Milwaukee Wisconsin
United States 53202

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