NewStepInternational.com is Firm specializing in marketing in China
Title
China Business, China Trade, Business in China, Chinese Business Culture
Recent research shows that 80% of the pitfalls foreign corporations face on the Chinese market is directly or indirectly linked to intercultural issues including human resources issues, conflicts with the local partner…. For that reason, intercultural understanding is a key issue for us and is central in our approach. We believe in the fundamental importance cross cultural understanding for corporation’s acting in China to build a clear picture of their business environment – to reach their customers more efficiently and to manage more effectively and consequently to increase their performances, to gain competitive advantage and achieve success on the Chinese market. For that reason, it is vital for foreign corporations operating in China to understand a different way of doing things, do things differently and to leverage cultural differences.
Since 2002, New Step International is dedicated to help western corporations to operate more efficiently in China. We are a boutique training and consulting firm specializing in intercultural marketing and management in the Greater China region. We are committed to creating value for our clients by providing them cross-cultural tools to help them to execute their business more effectively in one of the world's most vibrant country.
New Step International's holistic approach is always innovative and typically integrates a combined approach of consulting, training and coaching to suit our client’s need. We have gained a sound reputation to produce competitive advantage through creative and pragmatic solutions for China.
'''NEW RELEASE: Doing business in China ; a practical approach. (“Les Nouvelles pratiques du business en Chine”, Editions Maxima/Anthemis, in French).'''“Les nouvelles pratiques du business en Chine” offers insights, knowledge and perspectives and provides a comprehensive framework for understanding the reality Western corporations might face when developing their business in China . The book includes practical tips and examples and up-to-date case studies on Western corporations in China, and is a must-read for Western business leaders as well as anyone interested in the most exciting region of the world. I would strongly recommend this book as compulsory reading for anyone who wants to understand the reality of the business world in China and how to implement a practical strategy for China.” Thomas Gnocchi, Former European co-director, EU-China Junior Manager Training Programme.
- A practical guide about the economic and cultural aspect of doing business in China.
China is often regarded as a country of significant growth and opportunity and conventional wisdom consequently views China as a market with ‘can’t miss potential’ of 1.3 billion potential customers.
But the reality is not that clear... The rationale of doing business in China is still unknown to a lot of business leaders, and to succeed in a changing environment as China today can be, one will need to adapt his mindset and his management tools to the ‘Chinese reality’. This is the reason why the book of Benoit Ams is not only a practical guide but also a book about negotiation and intercultural management in China. The book give us a new look on China today, the ambiguity of its language and its culture and the potential pitfalls for westerners to develop their business in China.
The book covers the different aspects of a successful business development in China : • How to assess the market? • How to negotiate with Chinese partners? • Which structure to set-up? • How to recruit and manage effectively? • How to address and to manage crisis ?
Practical notes at the end of every chapter detail problems like partnership management, conflict management and business human resource management in China.
The author lives in China for ten years and is fluent in Mandarin. He explains in his book the strategies he has himself successfully implemented and the ones that failed.
Investors, entrepreneurs, businessmen and more generally everyone for who the question of developing business or managing business in China is important will find a new light on an unknown country that fascinates and worries and where everything is still possible.
Foreword: Bernhard Adriaensens, Professor, Solvay Business School (ULB, Belgique) Afterword: Thomas Gnocchi, Former co-director of the « EU-China Junior Managers Training Programme »
More information’s on www.anthemis.be and www.maxima.fr Les nouvelles regles du business en Chine is available at www.amazon.fr
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