MktgEng.com software that makes it easier to analyze and plan marketing.
Title
Marketing Engineering
Description
DecisionPro® Inc. is the exclusive maker of Marketing Engineering, robust tools for a world of decision-making. Marketing Engineering is used by over 300 universities in 80 countries. Additionally DecisionPro® provides marketing analytical support to companies by offering online software tools and reports at valueharvest.com. DecisionPro®’s advanced marketing models and tools help answer questions surrounding segmentation, targeting, positioning, forecasting, resource allocation, product design, and many others. DecisionPro® Inc. has been operating since 1992 and is located in State College, Pennsylvania. For more information, please see www.decisionpro.biz.
The Institute for the Study of Business Markets (ISBM) is the primary sponsor of the Marketing Engineering project. ISBM is a center of excellence in the Smeal College of Business Administration at Penn State. They are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world. The ISBM was founded in 1983, and is supported by over 45 member corporations.
If your focus is business-to-business marketing--marketing from one business or "value chain" to another--membership in the ISBM will be valuable for you and your firm.
