Mg-Rover.org news, onlone shop, number plates, cars
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MG - Rover.Org -||- The ultimate site for MG and Rover enthusiasts!
Description
In 1922, Cecil Kimber (1888-1945) was appointed to the post of General Manager for Morris Garages, the sales division of Morris cars. Kimber was a car enthusiast who had already worked for several companies in the motor industry. He was particularly keen on sports cars, and had considerable design flair, able to produce eye catching body styles. He had also accumulated solid experience in engineering, factory management, and the commercial and business side of the motor trade.
It was Kimber’s idea to begin to produce a line of special bodied cars on Morris chassis. He was later to state that he saw an opportunity in the market for a car that was ten per cent better than the standard product, but which would sell at a fifty per cent higher price. He took an ordinary Morris Cowley chassis and had it fitted with a light open two-seater body of distinctly sporting lines, and in 1924 he commissioned the Coventry firm Carbodies to produce sports two- and four-seater bodies for the Morris chassis.
For the first time, these cars were sold as MGs and the famous octagonal badge began to feature in advertisements. At £395 the four-seater with the 14hp Morris Oxford engine was an elegant vehicle, with the body panels partly in polished aluminium offset by wheel discs. At the time, a four seater standard Morris Oxford cost £285 and the similarly bodied 12hp Cowley as little as £195!
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