MascotCoalition.org
Title
MASCOT: Working to Protect the Innocent
Description
MASCOT focuses on empowering New Mexicans, particularly minority and youth populations, to live a healthy, non-abusive lifestyle. The coalition was founded in September 1995. Each day, the tobacco industry addicts 3,000 new "customers." Over 80% of these victims are teens and children -- those too innocent to comprehend the power of nicotine addiction.
For decades, the tobacco industry lied about the cancer-causing and disease-inducing nature of smoking and oral tobacco. They deceived the entire world about the intensely addictive nature of nicotine. The tobacco industry not only surpressed their own findings, but willfully discredited the results of scientists and medical professionals who discovered the health hazards from smoking and powerful addictive properties of nicotine.
Today, the tobacco industry continues their infamous legacy by employing some of the world's most sophisticated advertising techniques, methods of image creation, and promotional activity in an effort to capture new victims -- and continue their "culture of greed" corporate philosophy.
