Lohas.net
Title
LOHAS :: Lifestyles of Health and Sustainability
Description
Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 50 million people, are currently considered LOHAS Consumers.
If you're reading this, it's likely that you're part of a diverse and growing community of businesses that provide sustainable goods and services to consumers identified as Cultural Creatives in groundbreaking research conducted by sociologist Paul Ray. Ray found a group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values.
The emergence of the Cultural Creatives as market drivers is unparalleled in U.S. history. Ray's research shows that one in four adult Americans is part of this group—nearly 50 million people. These consumers are the future of your business and also the future of progressive social, environmental and economic change in this country. But their power as a consumer market remains virtually untapped.
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