LarinPasta.com
Title
Welcome to La Rinascente Pasta
Description
Excerpted from the website:
- In the 1950’s branded pasta made major inroads in supermarkets and began replacing old time pasta stores. It became apparent to the company that La Rinascente could not compete effectively at this level. Accordingly management made the bold move to specialize in folded vermicelli (Fideo) and concentrate on the growing Hispanic market in New York. This decision proved to be correct and the company has flourished ever since.