Kontera.com is a leading in-text advertising solution.
Kontera
Founded in 2003 by Yoav Shaham, Assaf Henkin, and Henit Vitos, Kontera is a privately held company backed by Sequoia Capital, Lehman Brothers and Carmel Ventures, with offices in San Francisco, California; New York, New York and Herzliya, Israel.
How In-Text Advertising Works
While many contextual advertisements are scattered on the page or appear as pop-ups, in-text ads show up as hyperlinks within the text of the website. This integrated approach is non-intrusive for the user, and enhances readability of the website. Advertisers are able to use previously unused space and have the added option to incorporate logos and other graphical elements to improve the user's experience with the ad and the site itself.
Greater Relevancy
mett.in What truly sets in-text advertising apart from traditional contextual advertising is its high degree of relevancy. Contextual advertising simply scans the entire website, determines what the site is about, and displays ads that relate to the subject on a very general basis. In-text ads, however, are keyword oriented, which allows an advertiser to target a highly specific interest rather than a broad range.
ContentLink In-Text Advertising
Unlike other in-text advertising systems that require crawling and index building to generate results, ContentLink can link to dynamic sites such as blogs, forums, and user reviews, as well as password-protected sites, form-based content, and cookie authentication.
Benefits for Advertisers
Benefits for Publishers
|
- Ppc
- Adsense
- Advertisement Creation
- Advertising Design Firm
- Adwords
- Banner Ads
- Contextual Advertising
- Drive Traffic
- Google Adwords
- In Text Advertising
- Increase Page Rank
- Internet Advertisements
- Internet Marketing
- Keyword Ads
- Marketing
- Online Advertising
- Online Business
- Original Branding
- PPC Ads
- Pay Per Click
- Pay Per Click Advertising
- Real Estate Website
- SEO
- Search Engine Optimization
- Traffic To Ecommerce Sites
- WebService
- Web Ads
- Web Advertisement
- Web Content
- Web Design
- Web Publisher
- Web Traffic