KashifZaman.com offers 11 yrs of Interactive Marketing Leadership and Strategy
About Kashif Zaman
Hi, I am Kashif. During my 11 years of online marketing on agency accounts like Sears, Kmart, Kenmore, Craftsman, Nestle Lean Cuisine, Stouffer's and many others, I have realized that this industry will never settle down. Our best practices need to always have an expiration date. And that is what I love about it!
I lead the Interactive Services Group at ARS and our primary focus is retail and appliance brands. My secret recipe for online success: Raw creativity, systematic optimization, a strong focus on measurable results.
Languages
English
Experience
Vice President, Interactive @ ARS Interactive (3 years) 9/06 – Present
- Chicago, IL
ARS has 3 offices (230+ employees). I lead the interactive services group and provide leadership and strategy to major retail clients (SEARS, KMART) and household brands (KENMORE, CRAFTSMAN, EUREKA). Creative Director @ B3 Interactive (3 years) 10/04 – 9/06
- Cleveland, OH
My role in this interactive agency (40+ employees) was to lead the creative team on NESTLÉ prepared food brands. My team developed and maintained brand web sites and executed the seasonal campaigns. We managed the emails, newsletters and loyalty programs for: Interactive Design Director @ Elliance Inc. (2 years) 6/02 – 10/04
- Pittsburgh, PA
Elliance is a web marketing & e-business services company (25 employees). My role was to lead the creative team and execute client projects. Major projects included:
- Ennect.com:
Online suite of web marketing tools developed and marketed by Elliance.
- Pittsburgh Perspectives:
Video stories of people in an engaging flash experience
- FlowersBeCause.com:
E-commerce site with templated ’skins’ for unique store-fronts
- Career Insights:
Virtual 3D campus with personality assessment games and career advice Web/ Multimedia Designer (4 years) 5/98 – 6/02
- Microbytes, Pittsburgh, PA
A dot com venture company (30 employees). I lead the design and development of an e-commerce venture. Despite the positive market response, the business could not meet its over-projected growth targets. It was a good entrepreneurial experience.
- Techlogix Inc., Woburn, MA
An enterprise e-business, ERP & CRM solutions company (120 employees). I designed three B2C E-Commerce sites, one for fine diamonds and jewelry, another for South-Asian handicrafts and the user experience an online stock-trading website. I established the multimedia department and hired designers for my team.
- Freelance
Life-cycle experience of many small-scale websites for government, leading consumer brands, corporations and non-profits; also developed CD-rom brochures.
